Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Optimizely, Google Cloud expand partnership for Gemini
Optimizely, the leading digital experience platform (DXP) provider, announced its latest milestone in its multi-year partnership with Google Cloud – Optimizely One, the industry’s first marketing operating system, now leverages Google’s Gemini models. With this integration, customers now gain access to Google’s Gemini models directly within Optimizely’s products via Opal, the AI assistant across Optimizely One. This gives teams access to a best-in-class AI solution – a state-of-the-art LLM powering an AI assistant that is enhanced through RAG and trained across multiple solutions – working together to deliver high-quality outputs and accelerate workflow across the entire content lifecycle.
Quantiphi Earns Google Cloud Application Development Specialization
Quantiphi, an AI-first digital engineering company, announced that it has achieved Application Development – Services specialization for Google Cloud for its proven expertise in building and modernizing cloud-native applications on Google Cloud, designed to thrive in the age of AI.
Alnatura Boosts Customer Experience & Sustainability with Blue Yonder
With rapidly changing consumer behavior, supply chain disruptions and inflation, retailers need to make faster decisions to meet customers’ demand. That’s why Alnatura, a German retailer and producer of organic food, digitally transformed its space management capabilities by upgrading to SaaS with Blue Yonder Category Management solutions to meet the demands of modern commerce and evolving consumer needs. The project was implemented on time and under budget by Strategix, a Blue Yonder partner.
EverCommerce Enhances Solution for SMBs in November
EverCommerce Inc. a leading provider of SaaS solutions for service SMBs, announced a series of enhancements to its SaaS-based solution suite. These enhancements coincide with “Small Business November,” a month-long celebration honoring the many small and medium sized businesses and their respective owners that serve as the backbone of our economy.
OutboundIQ Unveils Tool to Transform Contact Center Decisions
Outboundiq, announced the release of Pulse; business insights at your fingertips. This innovative addition to our technology suite transforms our customers’ ability to track critical outcomes, informing business decisions while driving performance and process improvement. With a simple click, combine and visualize the KPIs, contact record attributes, and stats that matter to your business! “Pulse provides a 360 degree view of the most valuable information and insights for the contact center world. Pulse eliminates the need to run dozens of reports from multiple systems, perform intricate steps to marry the data, and hire a forensic data analyst to interpret the data output.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at news@intentamplify.com
