Latest Marketing Tech Insights: Trends and Innovations Roundup

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!

Here’s a roundup of recent highlights: How Companies Are Transforming Marketing

ShopLiftr Merges Digital, Physical Retail with Data Ads

As the lines between digital and physical retail continue to blur, ShopLiftr cutting-edge digital advertising platform is leading the charge in transforming how brands and retailers engage with consumers through its phygital approach. This transformation comes at a crucial time, as digital advertising is projected to account for 82.8% of total ad spending by 2026, with retail commanding 27.5% of that spend.

Stream Unlimited Launches Multi-Stream Audio & StreamSDK Lite

StreamUnlimited Engineering, a leader in advanced audio solutions, announces the availability of StreamSDK as a Linux container, driving the Multi-Stream Audio solution and StreamSDK Lite. Multi-Stream supports multiple independent audio streams through a single hardware module, improving audio distribution across residential, commercial, and hospitality environments. Customers now have the flexibility to choose between a complete hardware-software solution or StreamSDK Lite, a software-only option that allows brands to integrate advanced streaming capabilities into their existing hardware setups faster than ever before.

Appy Pie Unveils Snappy 3.0: Top AI App Builder

Appy Pie, the top global leader in no-code app development, is proud to unveil Snappy 3.0, the best and most advanced AI-powered app builder on the market. With cutting-edge enhancements and unparalleled capabilities, Appy Pie AI Builder continues to set the gold standard in the no-code revolution, addressing and surpassing industry expectations. Here’s how Snappy 3.0 redefines the app-building experience:

Sinclair Unveils AMP Solutions & Media for Marketing

Sinclair Broadcast Group announced the launch of two major initiatives: AMP Sales & Marketing Solutions, a reimagined advertising sales and integrated marketing division, and AMP Media, a dynamic new brand focused on non-news content and original programming. These developments represent key milestones in the company’s ongoing transformation to expand its offerings and redefine how it engages clients, audiences, and partners.

Adobe: Holiday Shopping Hits $241.4B, Up 8.7 Percent YoY

Adobe released online shopping data for the 2024 holiday season, covering the period from Nov. 1 through Dec. 31, 2024. Based on Adobe Analytics data, the analysis provides the most comprehensive view into U.S. e-commerce by analyzing commerce transactions online, covering over 1 trillion visits to U.S. retail sites, 100 million SKUs and 18 product categories. Adobe Analytics is part of Adobe Experience Cloud, relied upon by the majority of the top 100 internet retailers in the U.S.* to deliver, measure and personalize shopping experiences online.

In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!

For media inquiries, you can write to our MarTech Newsroom at news@intentamplify.com