Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Audience Store and Fenestra Announce Strategic Alliance for Campaign Efficiency
Audience Store, a leading international customer insight and programmatic media activation partner, has entered into a strategic alliance with Fenestra, an innovative provider of AI-driven solutions for the advertising industry. The partnership is part of Audience Store’s Innovation Lab initiative, aimed at enhancing its proprietary audience intelligence platform, Discover AI, and next-generation CTV solution, Targetcast.
Searchspring Launches Dynamic Profiles for E-Commerce Engagement
Searchspring, the leader in ecommerce search and merchandising solutions, announced the release of Dynamic Custom Profiles, a breakthrough feature that redefines how merchants approach personalization by expanding available options easily using onsite variables. Expanding upon static profiles, Searchspring’s Dynamic Custom Profiles deliver real-time, personalized recommendations, creating a seamless and relevant shopping experience.
SugarCRM Launches Sugar Sell & Market on AWS Marketplace
SugarCRM, provider of the award-winning intelligence-driven sales automation platform, announced its Sugar Sell Advanced and Sugar Market solutions are now available in AWS Marketplace. This new development makes the company’s core products all now available in AWS Marketplace, a digital catalog with thousands of software listings from independent software vendors that make it easy to find, test, buy, and deploy software that runs on Amazon Web Services (AWS).
Appy Pie Endpoint Launches Virtual Try-On APIs for E-commerce
Appy Pie Endpoint, a premier source of AI APIs, has launched an innovative suite of Virtual Try-On APIs, aimed at transforming the customer experience for e-commerce retailers. These cutting-edge APIs, including the Appy Pie Virtual Try-On API and Kolors Virtual Try-On API, empower retailers to offer their customers an immersive, interactive shopping journey where they can virtually try on products before purchasing. This bridges the gap between online and in-store experiences and fosters stronger engagement and confidence in buying decisions.
Teradata AI Unlimited in Microsoft Fabric Now in Preview
Teradata announced that Teradata AI Unlimited is now available for public preview through the Microsoft Fabric Workload Hub. Microsoft Fabric Workload Hub allows customers to discover and add new ISV offered capabilities to their Fabric environment. AI Unlimited in Microsoft Fabric is a serverless compute engine that was designed to speed up Trusted AI innovations delivered at enterprise scale. It features Teradata’s robust analytics functionality, ClearScape Analytics, which is now available to all customers, even to those who do not use Teradata VantageCloud.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at news@intentamplify.com
