Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Kasada Launches AI Agent Trust To Secure the Future of Agentic Commerce
As AI agents increasingly act on behalf of consumers across digital commerce journeys, enterprises are facing a new trust and security challenge. Kasada has announced the launch of AI Agent Trust, a solution designed to help organizations securely manage and govern the growing volume of AI agents and automated traffic interacting with websites and applications. The launch highlights how security and enablement must now evolve together as agentic commerce becomes part of the mainstream digital experience.
Kasada introduced AI Agent Trust to give brands precise control over which AI agents can access their digital properties and what actions those agents are allowed to perform. As AI powered assistants browse products, compare prices, and support transactions on behalf of users, traditional bot management tools have struggled to keep pace. Many were built to block automation outright, relying on blunt controls that can disrupt legitimate activity or fail to differentiate between malicious bots and trusted AI agents acting for real customers.
Animoto Report Finds AI Videos Can Undermine Brand Trust for Consumers
As video cements its role as the most influential content format in modern marketing, brands are facing a new tension between speed enabled by artificial intelligence and the authenticity audiences still expect. A new study from Animoto highlights how easily consumers believe they can recognize AI generated video and how quickly trust can erode when automation feels inauthentic. The Animoto 2026 State of Video Report offers timely insight for marketers navigating AI driven content creation in the MarTech ecosystem.
The Animoto 2026 State of Video Report is based on surveys of US consumers and marketers at companies that created at least one video in the past three months, representing more than 450 respondents. Animoto also gathered qualitative insights from more than 150 of its users to better understand how video creation practices are changing. The findings show that while AI is becoming a powerful production tool, it also introduces new risks when used without careful human oversight.
Firmable Launches Search Intent To Strengthen APAC B2B Buying Signals
As B2B sales teams across Asia Pacific look for more accurate ways to identify in-market buyers, Firmable has introduced a new capability designed to surface intent at the right moment. Firmable has announced the launch of search intent signals, giving sales teams deeper visibility into which companies are actively researching solutions and may be closer to a purchase decision.
The update is significant for the MarTech and sales intelligence ecosystem because it combines external buyer behaviour with internal company changes, helping teams move beyond static lead lists and toward real-time, signal-driven engagement.
Firmable’s new search intent feature reveals what companies are exploring externally through their search behaviour. This complements the platform’s existing buying signals, which focus on internal indicators such as leadership changes, team expansion, or shifts in company structure. Together, these signals provide a more complete and timely picture of buyer readiness, allowing sales teams to prioritise outreach with greater confidence.
commercetools Launches AgenticLift To Accelerate AI Commerce Without Replatforming
As AI assistants rapidly evolve into mainstream shopping and discovery channels, enterprise merchants are facing mounting pressure to remain visible and transactable in these environments. From ChatGPT and Google Gemini to Microsoft Copilot, AI-driven interfaces are reshaping how buying decisions are made. Yet for many global organizations, legacy commerce architectures and long modernization timelines have made it difficult to act quickly. Against this backdrop, commercetools has introduced a new way forward.
The company announced the launch of AgenticLift, a standalone agentic commerce offering designed to help enterprises participate in AI-driven shopping experiences without replacing or replatforming their existing commerce systems. The move signals a strategic expansion for commercetools as it looks to help businesses unlock near-term revenue from emerging AI channels while maintaining operational stability.
Adobe Acrobat Studio Adds Generative Presentations, Podcasts and AI Editing
As knowledge workers grapple with information overload and rising expectations for speed and quality, Adobe is expanding how documents can be created, understood, and shared. Adobe has announced a major set of AI-driven innovations in Acrobat, introducing generative presentations, personal podcast-style summaries, and conversational PDF editing within its new Acrobat Studio experience.
The update brings together productivity features from Acrobat with the rapid content creation capabilities of Adobe Express, creating a unified, AI-powered workspace for professionals, educators, and teams. The goal is to help users turn static documents into dynamic outputs faster, while improving collaboration and comprehension across complex projects.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
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