Latest Marketing Tech Insights: Trends and Innovations Roundup

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!

Here’s a roundup of recent highlights: How Companies Are Transforming Marketing

Pulse AI Gains Traction as Brands Embrace Customer Insights

Chatmeter, the leader in customer intelligence, is now the most advanced AI-powered reputation management platform for multi-location brands thanks to product innovations and rapidly growing adoption. “While traditional tactics for collecting consumer feedback, like NPS surveys, will always be there, Pulse AI presents a new way to understand the voice of…” “The volume of digital customer chatter has exploded, making it increasingly challenging for brands to deeply understand customer feedback and identify risks.

FreeCast Launches Zer0Gap for 100 Percent Ad Fill

FreeCast is announcing the next piece of its whole-industry streaming solution, a first of its kind “Zero Gap” programmatic platform promising 100% ad fill rates. With this powerful 3-in-1 advertising solution, FreeCast is catering to both programmers and marketers, by maximizing the monetization potential of content and delivering some of the most-targeted and thus most-valuable ads in the industry. Currently in a pilot program for QA testing, FreeCast’s Zer0Gap programmatic platform will officially launch on January 20th.

PlayersTV Acquires Cloud Media, Adds Sports-AI Ads

PlayersTV, the first athlete and fan-owned media company, announced the acquisition of Cloud Media Center, an AI-driven sports adtech and media distribution company. This strategic year-end move boosts PlayersTV’s reach to a total of 500 million monthly ad impressions, solidifying its position as a trailblazer in athlete-driven lifestyle entertainment while broadening its ability to connect with advertiser and inventory networks.

Button & The Shelf Partner to Boost Creator Marketing

Button, the leader in mobile commerce optimization, today announced a strategic partnership with The Shelf Influencer Marketing Agency. The partnership combines Button’s AI-powered deeplinking and attribution technology with The Shelf’s expertise in planning, executing and managing brand influencer campaigns to give both creators and brands the tools needed to measure and optimize the impact of influencer marketing campaigns more effectively.

Newline Signage Pro: Revolutionizing Digital Signage

Newline Interactive, a global leader in interactive display solutions and AV technology, is proud to announce the launch of Newline Signage Pro, an innovative digital signage software designed to simplify and elevate content management for organizations of all sizes. With Newline Signage Pro, businesses can streamline their digital signage operations through an all-in-one platform that combines powerful features with ease of use. The software introduces a comprehensive online admin portal, allowing users to effortlessly control their digital content, customize layouts, and manage devices from anywhere.

In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!

For media inquiries, you can write to our MarTech Newsroom at news@intentamplify.com