Latest Marketing Tech Insights: Trends and Innovations Roundup

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!

Here’s a roundup of recent highlights: How Companies Are Transforming Marketing

StructuredWeb Raises $30M from Invictus for AI Sales & Marketing

StructuredWeb, the market leader in AI-powered channel sales and marketing SaaS solutions, announced a $30 million majority investment from Invictus Growth Partners (“Invictus”). This strategic growth capital will accelerate StructuredWeb’s AI innovation roadmap and expand its global footprint to enable the company to further capitalize on the massive channel sales market, which represents 70% of global commerce. In connection with the investment, Invictus Co-Founders and Managing Partners John DeLoche and William Nettles have joined StructuredWeb’s Board of Directors.

Demandbase Enhances Gong Integration to Boost Workflows

Demandbase, the leader in account-based GTM for B2B enterprises, announced new integrations with Gong, the revenue AI company. Building on their initial integration designed to improve the user experience for both Gong Engage and Demandbase customers, this release makes contact, intent, and engagement data accessible within both platforms. This allows revenue teams to carry out account-based sales engagement activities from a single pane of glass leveraging intent and engagement data from Demandbase One™and customer interaction data from Gong.

Appercept Unveils AWS SDK for Delphi, Enhancing Cloud Integration

Appercept is pleased to announce the launch of its Appercept AWS SDK for Delphi, designed to bridge the gap between Delphi applications and Amazon Web Services (AWS). The SDK provides Delphi developers with extensive tools to build, deploy, and manage cloud-based applications on AWS, making it easier than ever for Delphi users to leverage the cloud’s full potential.

Omneky Launches on AWS Marketplace

Omneky, the leading platform for AI-powered advertising solutions, announced the availability of its platform on AWS Marketplace. This collaboration simplifies the procurement process for AWS customers, enabling them to quickly deploy and scale Omneky’s solutions for optimizing ad creatives and maximizing campaign performance.

American Strategies, Real Strategies Merge with Statara Solutions

Statara Solutions, a leader in data analytics, customer intelligence, and media buying, announced its merger with American Strategies, a nationally recognized public opinion research firm, and Real Strategies, a strategic campaign consulting company, to create a unified organization under the Statara Solutions brand.

In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!

For media inquiries, you can write to our MarTech Newsroom at news@intentamplify.com