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Latest Marketing Tech Insights: Trends and Innovations Roundup 24 Nov 2025

Latest Marketing Tech Insights: Trends and Innovations Roundup

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experiencemarketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!

Here’s a roundup of recent highlights: How Companies Are Transforming Marketing

Hyland Unveils Cloud and AI Innovations That Streamline Content and Agentic Automation

Hyland is accelerating innovation with the Content Innovation Cloud™, delivering cutting-edge solutions that empower organizations to embrace AI, streamline operations, and drive business success. Recent advancements include seamless Hyland product integrations alongside powerful updates to the company’s existing agentic automation, content intelligence, and core content management capabilities. These innovations enable organizations to streamline operations, make smarter decisions, and deliver secure, scalable experiences tailored to their evolving needs.

Coveo Accelerates the Future of AI-Driven Digital Experiences in New Alliance With Deloitte

Coveo, the leader in AI-Relevance, delivering best-in-class AI-search and generative experiences that maximize business outcomes at every point-of-experience, announced a new collaboration with Deloitte Canada, aimed at helping enterprises modernize their digital experience stacks with relevance, speed, and scale.

This alliance brings together Deloitte’s deep industry insight and digital transformation expertise with Coveo’s market-leading AI search platform. The result is a powerful combination that is intended to empower organizations to deploy intelligent, context-aware, and composable experiences faster and more effectively.

NTT DATA Named Leader in IDC MarketScape for Datacenter Colocation Services

NTT DATA is reinforcing its position in the global infrastructure market after being recognized as a Leader in the IDC MarketScape Worldwide Datacenter Colocation Services 2025 Vendor Assessment. The acknowledgment highlights the rising importance of datacenter colocation services as enterprises accelerate digital transformation, scale AI workloads, and demand more reliable and secure infrastructure environments. With organizations increasingly looking for trusted partners to support cloud, AI, and data intensive operations, leadership in datacenter colocation services has become a critical competitive benchmark.

NIQ Earns TikTok Partner Badge for Media Mix Modeling Expertise

NIQ has deepened its role in the marketing measurement landscape by joining TikTok’s Marketing Partners Program with a dedicated focus on Media Mix Modeling. The global consumer intelligence company has earned a Media Mix Modeling badge, signaling that TikTok has recognized NIQ as a qualified partner capable of delivering advanced analytics and measurement for advertisers looking to understand the platform’s full impact. As Media Mix Modeling becomes increasingly important for brands seeking more accurate performance insights beyond last click attribution, NIQ’s certification positions the company to support marketers through more comprehensive and data grounded evaluation.

Stagwell Opens Singapore Hub to Accelerate AI Driven Growth Across APAC

Stagwell is expanding its regional footprint with a new APAC headquarters in Singapore, unveiling a hub designed to fuel AI driven growth and marketing innovation across the region. The company, known for its challenger approach to transforming modern marketing, will open the new campus in Q1 2026 at Solaris in the city’s one north innovation district. The site represents a major investment in Singapore’s fast advancing innovation economy, and signals Stagwell’s ambition to position AI and integrated creativity at the center of its regional strategy. As AI driven growth becomes a priority for brands navigating rapidly evolving consumer landscapes, the hub is intended to offer a unified space for collaboration, technology, and experimentation.

In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!

For media inquiries, you can write to our MarTech Newsroom at info@intentamplify.com

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