Latest Marketing Tech Insights: Trends and Innovations Roundup

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!

Here’s a roundup of recent highlights: How Companies Are Transforming Marketing

NewStore Commerce Platform Now on SAP Store

NewStore, the world’s most scalable unified commerce platform, is now available on SAP Store, the online marketplace for SAP and partner offerings. NewStore integrates directly with SAP Omnichannel Sales Transfer and Audit via the SAP Business Technology Platform (SAP BTP), enabling real-time sharing of critical retail data into SAP S/4HANA Cloud. For retail customers, this integration accelerates implementation timelines, minimizes disruption, and ensures data accuracy and visibility across the business.

Pacvue Launches Amazon DSP Tools in LATAM, EMEA, APAC

Pacvue, the leading commerce acceleration platform that integrates retail media, commerce management and measurement, announced expanded access to its full range of Amazon DSP capabilities beyond North America, bringing Pacvue’s intelligent automation, reporting and optimization solutions to 16 countries across LATAM, EMEA and APAC. Through Pacvue, brands in these regions now have self-serve access to a full suite of programmatic media solutions to elevate their growth strategies.

Sinch Boosts RCS Messaging with Three UK & Virgin O2

Sinch, which is pioneering the way the world communicates through its digital Customer Communications Cloud announces that RCS Business Messaging (RBM) is now available on iOS for Three UK and Virgin Media O2 (VMO2). Three UK and VMO2’s adoption of RBM on iOS offers businesses unparalleled opportunities to engage with customers, including through Mobile Virtual Network Operations (MVNOs) like Tesco Mobile and Giffgaff.

SalesIntel Launches AdsIntel for Smarter Marketing

SalesIntel is excited to announce the launch of AdsIntel – the only ad tech solution built specifically for B2B marketers, designed to target in-market accounts and their buying committees based on real-time intent. AdsIntel empowers marketers to drive the right accounts and decision makers to their corporate website, maximizing the effectiveness of advertising budgets to deliver a strong pipeline of ready to buy target accounts.

LocaliQ Expands Portfolio with AI-Powered Dash

LocaliQ, Gannett Co., Inc. Digital Marketing Solutions (DMS) business, has launched Dash by LocaliQ, an Artificial Intelligence (AI) lead management SaaS solution to harness lead conversion. With its comprehensive suite of features, AI agents, advanced automation capabilities and AI-powered reporting, Dash is at the forefront of marketing technology – paving the way for businesses to achieve unprecedented growth through optimized lead management.

In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!

For media inquiries, you can write to our MarTech Newsroom at news@intentamplify.com