Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Preem Unveils Groundbreaking Press Release-to-Video Tech
Storykit, the leading video automation platform, launches Feeds – a feature that enables customers to subscribe to videos automatically created from their content. Preem, Sweden’s largest fuel company, is the first to adopt Feeds, receiving videos automatically each time they publish a press release.
Beamr Joins AWS Marketplace, Expands Global Reach
Beamr Imaging Ltd. a leader in video optimization and modernization technology and solutions, today announced that Beamr Cloud, its high-efficiency video service, will be available on AWS Marketplace starting December 1, 2024. As an Amazon Web Services (AWS) partner, Beamr brings its GPU-accelerated video solutions to the curated digital storefront, enabling customers to easily discover, purchase, and deploy offerings from trusted AWS partners.
VSDC Editor: A Strong Alternative to Adobe Software
VSDC Video Editor has just released its 9.3 update and we are sure, it’s something you won’t want to miss! With all the existing features that have already made it a favorite: free access to a completely full range of tools and effects, a comprehensive set of features like color correction, chroma keying, the masking tool and AI-powered segmentation, an intuitive interface, optimized performance for smooth editing even on low-spec PCs and many more, VSDC brings even more cool tools now.
ShowHeroes Expands Attention Index Model to CTV, Partners with TVision
ShowHeroes, a global leader in delivering sustainable and innovative digital video advertising and CTV solutions, announces the expansion of its proprietary Attention Index model to connected TV (CTV). This latest innovation is achieved through a groundbreaking collaboration with TVision, a leader in television measurement and audience attention data. This alliance broadens the global reach of ShowHeroes’ attention measurement offerings and complements its existing partnership with Adelaide, which was introduced earlier this year.
Perion Launches Anyplace TV, Expands CTV & DOOH Ads
Perion Network Ltd. a technology leader in connecting advertisers to consumers across all major digital channels, today announced the launch of Perion’s Anyplace TV, a new solution that provides advertisers with enhanced capabilities to extend the reach of their CTV and other video campaigns onto unique screens out of the home. Available globally, Perion’s Anyplace TV enables advertisers to extend their one-to-one video reach beyond traditional video channels to unique one-to-many DOOH environments and improve campaign effectiveness.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at news@intentamplify.com
