Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Netcracker and du Partner to Enhance Digital Customer Experience
Netcracker Technology and leading telecom and digital services provider du announced that the two companies will closely collaborate on leveraging Netcracker’s GenAI Telco Solution to foster innovation, enhance service delivery and elevate the overall customer experience across du’s network. “We are excited to enter into this engagement that leverages our revolutionary GenAI offering to create real-world scenarios that will allow du to create a truly digital experience for its customers”
Pattern Launches Content Brief: AI Tool Boosts Marketplace Sales
Pattern the leader for global ecommerce acceleration unveiled its latest AI-powered ecommerce acceleration tool for brands: Content Brief by Pattern PXM. “The ability to use AI to shrink the time it takes to conduct extensive competitive research from weeks to minutes is an astonishing leap forward for brand leaders.” – David Wright, Pattern Co-Founder and CEO
AppHub Rebrands as Clearer.io to Revolutionize Product Discovery in eCommerce
AppHub, a leading provider of eCommerce solutions, announced its rebranding to Clearer.io. This strategic transformation underscores the company’s commitment to placing customers at the heart of its innovations and redefining what’s possible in product discovery. “We are thrilled to unveil Clearer.io to our partners and the eCommerce community,” said Jennifer Leuer, CEO of Clearer.io. “Our new brand reflects our mission to help businesses navigate the complexities of eCommerce with clarity, and create seamless experiences that drive growth.”
GO Boosts Investment in Elisa Polystar’s KALIX for Real-Time Analytics
GO, a leading provider of quad-play services in Malta, has signed a new agreement to increase its investment in Elisa Polystar‘s network monitoring and analytics solutions. GO has long benefitted from insights provided by Elisa Polystar’s OSIX monitoring platform and the KALIX Roaming Analytics portal. Now, GO has affirmed its commitment to KALIX by adding the Network Analytics portal to the existing deployment.
EPI-USE Graduates to Premier Tier in the AWS Partner Network
EPI-USE, a global leader in SAP and AWS-based solutions, is pleased to announce its attainment of AWS Premier Tier Partner status, the highest level in the AWS Partner Network (APN). This prestigious standing places EPI-USE in rarefied air alongside of a small number of highly credentialed AWS partners worldwide. It means the firm is recognized for advanced technical know-how and proven success in helping organizations modernize, migrate, and manage their workloads on AWS.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
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