Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
boost.ai Launches Global Toolkit for Enterprise Gen AI
boost.ai, a leading provider of conversational AI (CAI) solutions, launched a new suite of tools designed to enhance the global management of guardrails and knowledge. The new toolkit, named Generative Action Management, will make it easier for enterprise customers to scale the use of Generative AI. Building on the April launch of Generative Action, boost.ai’s latest release significantly enhances the transparency and control of its GenAI-powered Virtual Agents (GenAI agents).
Lifesight Unveils Updated Unified Marketing Measurement Platform
Lifesight, a leading provider of marketing measurement solutions for growing brands, is excited to announce the launch of the latest version of its platform. This new release represents a significant advancement in marketing decision intelligence, equipping brands and marketers with the tools necessary to make optimization decisions the evolving marketing landscape with precision and confidence.
Nexxen Launches Deal Marketplace for Premium Video, TV and Display
Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, announced the launch of Deal Marketplace, the newest feature within its demand-side platform, Nexxen DSP. With a centralized interface, Deal Marketplace is built to enable advertisers to better discover, visualize and activate preferred deals across connected TV (“CTV”), online video (“OLV”) and display, reducing overall time spent planning and executing campaigns.
GIPHY Teams Up with TikTok to Power GIF Recommendations in DM Experience
GIPHY, the world’s largest library of GIFs and stickers, is partnering with TikTok, the leading destination for short-form mobile video to enhance the platform’s direct messaging experience with AI-powered GIF recommendations. GIPHY is a wholly-owned subsidiary of Shutterstock, Inc., a leading global creative platform offering high-quality creative content for transformative brands, digital media and marketing companies.
LambdaTest Introduces Automated Accessibility Testing with Playwright
LambdaTest, a leading cloud-based unified testing platform, introduces its latest feature Accessibility Playwright Integration. This solution allows companies to simplify accessibility testing for their web applications, making digital content accessible to all, including people with disabilities. The Playwright integration by LambdaTest ensures compliance with accessibility standards like the Web Content Accessibility Guidelines (WCAG), the Americans with Disabilities Act (ADA), and Section 508 of the Rehabilitation Act through automated detection and reporting of accessibility barriers.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
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