Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Moloco Research Reveals Untapped Potential in Mobile Gaming App Marketing
Moloco, a leader in operational machine learning (ML) and performance advertising, announced the results of a new research study, Beyond Borders: Mobile Gaming Insights for Global which shows that mobile gaming app marketers are overly focused on a limited number of countries. This research suggests that mobile gaming app marketers around the world may be missing out on hidden opportunities in additional countries that would accelerate user acquisition (UA), tap into high-value users, and drive significant growth.
Sendbird’s Rapid Adoption Transforms In-App Messaging in Six Months
Sendbird Inc., the AI communications platform trusted by the world’s largest apps, announced new data demonstrating widespread adoption of the Sendbird Business Messaging solution in just six months. Released in April, the omnichannel messaging product has rapidly gained traction among customers, enabling teams to send critical customer messages efficiently and cost-effectively. By unifying and aggregating traditional communication channels to a single platform, over 5.6 billion messages were sent on Sendbird’s Business Messaging, and early customers reduced costs by 60%.
AI at Wharton Study Shows Doubling of Generative AI Use in Business Functions
A new study by AI at Wharton, a research center at the Wharton School of the University of Pennsylvania, in collaboration with GBK Collective, reveals a dramatic rise in generative AI (Gen AI) adoption across key business functions, as companies move from cautious exploration to rapid integration. The report, “Growing Up: Navigating Gen AI’s Early Years,” surveyed more than 800 enterprise decision-makers across the U.S., highlighting the rapid evolution of AI usage across business functions, even as they navigate challenges around return on investment (ROI) and organizational transformation.
Bloomreach and Planet Join Forces for Enhanced Online and In-Store Personalization
Bloomreach, the platform fueling limitless ecommerce personalization, announced it has partnered with Planet, a leading provider of integrated payments and software platforms for retailers. Together, the companies will unlock more personalized, AI-powered ecommerce for businesses around the world — offering a composable solution that connects the customer journey across the online and in-store shopping experience.
Treble Announces the Formation of a Hardtech Practice Group
Treble, the premier earned media B2B technology public relations agency, announced a new dedicated Hardtech Practice Group to support businesses in accelerating brand awareness and revenue growth. This marks Treble’s fourth specialized division, joining Cybersecurity, Enterprise Technology and Artificial Intelligence. The Hardtech Practice Group will serve clients in a rapidly evolving industry that is expected to gain even more traction soon as the backbone of a digital world.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
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