Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
PubMatic, Western Union Expand to Unlock New Media Opportunities
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today announced an expansion of their work with Western Union to include its commerce media business. This collaboration expanded partnership will leverage PubMatic’s leading Sell-Side Platform (SSP) capabilities to enhance onsite monetization while using Western Union’s rich first-party data for offsite audience extension via Convert. This will enable advertisers to target Western Union’s globally diverse audiences with highly relevant messages across brand-safe, premium digital channels.
AudiencePoint Unveils New Email Engagement Suite
AudiencePoint, a leader in email marketing innovation, is thrilled to introduce its next-generation Audience Engagement Suite, a powerful toolset redefining email marketing’s potential to drive revenue and enhance audience engagement. By prioritizing meaningful metrics, AudiencePoint’s new Inbox Placement solution ensures that every email reaches engaged audiences exactly when it matters most.
Kalyra Elevates Aged Care Experience With Boomi Integration
Boomi, the leader in intelligent integration and automation, announced that Kalyra has used the Boomi Enterprise Platform to enhance data-informed client care, launch new digital services, and fast-track workforce onboarding and productivity, as part of its broader client experience-led transformation.
Baesman, Listrak Partner to Enhance Email and SMS Services
Baesman, a nationally recognized leader in retail marketing, and Listrak, the leading provider of cross-channel marketing automation for retailers, announced a partnership to bring Listrak’s industry-leading email and SMS services to Baesman clients. The partnership enhances the scope of Baesman’s email and SMS services and enables clients to simplify marketing efforts by leveraging Baesman and Listrak’s combined expertise, improving customer engagement and driving growth through personalized marketing channels.
Meta Partners with Codazen for Immersive 3D Email Campaign
Codazen, a leader in immersive web technology, has partnered with Meta Reality Labs to unveil the world’s first immersive email campaign, setting a new benchmark for consumer engagement this Cyber Monday. Built using Codazen’s innovative Ready3D platform, the campaign transforms traditional 2D email content into a dynamic 3D experience accessible on any device—including phones, laptops, desktops and VR headsets.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at news@intentamplify.com
