Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
33Across Expands PubMatic Partnership for Cookieless Reach
33Across, an addressable infrastructure designed for the open web, announced an expansion of its partnership with PubMatic to incorporate Lexicon’s addressability capabilities. With this integration with PubMatic Connect, buyers can now target cookieless audiences across more than 500 unique audience segments, offering greater scale and precision in their programmatic advertising campaigns across connected TV, digital out-of-home, and the open web.
FullThrottle.ai Launches GenAI Audience Library for Marketers
FullThrottle Technologies, LLC, a pioneering innovator in first-party data solutions, announced the launch of its new GenAI-powered Audience Library. This first-of-its-kind offering transforms the way businesses harness their first-party data by organizing it into accessible and meaningful audience segments, making it as actionable and easy to use as third-party data.
Ingram Micro Partners with AWS to Boost Channel Services
Ingram Micro Inc. announced a multi-year Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS) designed to drive more business to and through the global IT channel via Ingram Micro’s digital twin Xvantage. Expanding on its successful global relationship with AWS and new integration whereby partners can now access AWS Marketplace through Ingram Micro Xvantage, the new SCA focuses on the areas.
Clearco and Boundless Unveil Integration for Ecommerce Funding
Clearco, a working capital solution for ecommerce brands, and Boundless, a capital marketplace for high-growth businesses, announces a technology integration that builds upon their existing partnership to transform access to working capital for ecommerce brands. The launch of the technology integration between Clearco and Boundless is designed to enable a seamless handoff for ecommerce brands in the funding process.
Experian Boosts Identity and Activation with Audigent
Experian the global data and technology company — announced it has acquired Audigent, a leading data activation and identity platform in the advertising industry. The acquisition further expands Experian’s deeply integrated marketing data and identity capabilities in the advertising ecosystem. With the addition of Audigent’s combined first-party publisher data and vast inventory network, Experian adds sell-side distribution to its existing demand-side capabilities and builds on its holistic identity activation technology, allowing clients to understand, expand and reach their audiences with targeted advertising.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at news@intentamplify.com
