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Latest Marketing Tech Insights: Trends and Innovations Roundup

Latest Marketing Tech Insights: Trends and Innovations Roundup

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experiencemarketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!

Here’s a roundup of recent highlights: How Companies Are Transforming Marketing

PubMatic & KERV.ai Partner to Boost Programmatic Ads

KERV.ai, a leader in video analysis, performance, and monetization, announced a strategic partnership with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future. Through this collaboration, marketers can now layer KERV’s portfolio of AI-powered interactive and shoppable video capabilities across PubMatic’s premium inventory.

VideoAmp Renews Measurement Deal with Paramount Global

VideoAmp, a media measurement company transforming advertising, announced an extension of their long-term partnership with Paramount Global that continues to move the media landscape forward. “We are excited to continue to grow our partnership, leading the industry in measurement and advanced currency solutions driven by big data and tech which ultimately deliver better and more measurable results.”

StoryStream Launches AI-Powered Video Commerce Tools

StoryStream, a leader in AI-driven social shopping and eCommerce content solutions, announced the launch of its new AI-powered video commerce platform, designed to revolutionise how brands engage customers online. The new solution empowers eCommerce brands and retailers with immersive storytelling, shoppable videos, and live commerce, creating more personalised and dynamic shopping experiences that convert attention into action.

ECN Partners with VIOOH to Expand Programmatic DOOH to Premium European Offices

ECN, a world leading digital out of home office media publisher, announced a new partnership with VIOOH, a premium global digital out-of-home (DOOH) supply-side platform. This expands VIOOH’s global footprint to premium office buildings across the UK, France and Germany.

Roku Debuts Innovid Harmony for Optimized Ad Campaigns

Innovid, an independent software platform for the creation, delivery, measurement, and optimization of advertising across CTV, linear, and digital, announced the launch of Harmony Reach & Frequency for publishers, in partnership with Roku, the #1 TV streaming platform in the U.S*. Collaborating with Roku to address the challenges of frequency management from the supply side, the partnership will deliver value for advertisers through optimized incrementality and campaign effectiveness.

In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!

For media inquiries, you can write to our MarTech Newsroom at news@intentamplify.com

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