VideoAmp, a leading media measurement company transforming advertising, has officially entered the audit phase with the Media Rating Council (MRC). This significant step underscores VideoAmp’s unwavering commitment to transparency, data fidelity, and achieving adherence to the highest industry standards in…
VideoAmp is once again setting the tone for the Upfront season with the return of Vampfront 2025, an immersive evening that reflects the continued evolution of media measurement. Taking place on Tuesday, April 8 at Mercer Labs in New York…
FreeWheel, a global technology platform for the television advertising industry, and VideoAmp, a media measurement company transforming advertising, announced a deal to integrate VideoAmp’s advanced audience measurement and currency solutions into the Strata platform. VideoAmp’s measurement data will now be available…
Agencies and brands will be able to access a more representative dataset to more precisely plan and optimize media campaigns across platforms VideoAmp, a leading media measurement company transforming advertising, announced VXP™ (VideoAmp Cross Screen Planner) the first-of-its-kind, next generation…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
VideoAmp, a media measurement company transforming advertising, announced an extension of their long-term partnership with Paramount Global that continues to move the media landscape forward. “We are excited to continue to grow our partnership, leading the industry in measurement and…
The Company directly integrates client data sets into VALID to deliver more accurate and holistic representation of conversions following ad exposure on linear TV, streaming and digital channels VideoAmp, a leading tech-first media measurement company transforming advertising, announced its plans to…
