VideoAmp, a leading media measurement company transforming advertising, has officially entered the audit phase with the Media Rating Council (MRC). This significant step underscores VideoAmp’s unwavering commitment to transparency, data fidelity, and achieving adherence to the highest industry standards in media measurement.
“We are thrilled to officially begin the MRC auditing process,” said Tony Fagan, President, Technology & Strategyat VideoAmp. “This is a major milestone that reflects our confidence in the rigor of VideoAmp’s currency-grade data and methodologies. While the road to accreditation is long and resource-intensive, we are fully committed and understand the importance of earning that coveted stamp of approval.”
Marketing Technology Insights: Gotransverse, The Whole Group Partner for Seamless Billing on ServiceNow
VideoAmp’s platform is built on high-fidelity data sets powered by VALID™, its proprietary big data and technology engine, which fuels its measurement and currency solutions. This enables advertisers and media owners to plan, measure, and transact on media investments with greater precision. The VALID™ engine underpins VideoAmp’s commitment to delivering currency-grade measurement and has positioned the company as a trusted partner for brands and publishers seeking alternatives to legacy systems and a more modern, future-proof approach to cross-platform measurement.
The MRC audit includes a comprehensive evaluation of VideoAmp’s national linear TV data and audit testing to help ensure compliance with established industry guidelines, including the MRC’s Minimum Standards for Media Rating Research. By voluntarily undergoing this rigorous assessment, VideoAmp aims to provide clients and partners with increased confidence in the reliability and integrity of its measurement solutions.
Marketing Technology Insights: Amplitude Announces New Strategic Collaboration Agreement With AWS
This development marks a key inflection point in VideoAmp’s journey to become a trusted currency-grade measurement provider. The advancement of VideoAmp to the next level of the MRC’s auditing process is a clear signal of the company’s commitment to accountability and third-party validation.
This initiative aligns with VideoAmp’s ongoing efforts to foster industry collaboration and promote the adoption of advanced currencies in media transactions. By pursuing MRC accreditation, VideoAmp continues to demonstrate its leadership in driving innovation and establishing benchmarks that benefit the entire advertising ecosystem.
Marketing Technology Insights: IAS Announces AI-Driven Brand Safety for Podcast Advertising on Spotify
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
