Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Gotransverse, The Whole Group Partner for Seamless Billing on ServiceNow
Gotransverse, a global leader in enterprise billing and revenue management, announced a strategic partnership with The Whole Group, a leading ServiceNow Pure-Play partner. The partnership will accelerate adoption of Gotransverse’s billing capabilities within the ServiceNow ecosystem, empowering customers to automate the entire quote-to-cash process. Gotransverse is a Built on ServiceNow solution partner, and the integration is designed specifically for the ServiceNow® Sales and Order Management (SOM) application to deliver native extensibility within the ServiceNow AI Platform.
Amplitude, the leading digital analytics platform, announced that it has signed a strategic collaboration agreement (SCA) with Amazon Web Services, Inc. (AWS). This will expand opportunities to jointly build solutions that help organizations improve customer experiences—from optimizing digital shopping journeys, to improving user onboarding and boosting viewer engagement.
SugarCRM announced its sales-i solution is now fully integrated with the Sugar Sell sales automation offering, guiding sellers to the opportunities that are hidden in plain sight.
Sales-i, acquired by SugarCRM in 2024, improves business-to-business (B2B) sales performance by understanding the complexity of customer, order and product data, to drive sales workflows and customer conversations in SugarCRM. This enables sellers to easily identify cross-sell and up-sell opportunities for improved sales, and changes in customer buying behaviors that highlight at-risk customers
ServiceNow Unveils Core Suite to Transform Business With AI
At ServiceNow’s annual customer and partner event, Knowledge 2025, ServiceNow, the AI platform for business transformation, introduced its new Core Business Suite—an AI-powered solution that quickly transforms core business processes such as HR, procurement, finance, facilities, and legal. Available on the single, intelligent ServiceNow AI Platform, Core Business Suite connects employees, suppliers, systems, and data in one place, enabling efficiency and faster time to value for organizations of all sizes. Within Core Business Suite, ServiceNow also launched a new Finance Case Management solution, which uses AI-driven workflows to automate case management requests, eliminating manual work across back-office teams.
CallMiner Advances Agentic AI for Actionable Conversation Insights
CallMiner, the leading provider of AI-powered conversation intelligence to improve customer experience (CX), announced significant advancements to CallMiner AI Assist, building on the agentic AI architecture introduced in October 2024. These updates redefine how organizations use natural language to turn customer interaction data into actionable insights, accelerating workflows and driving smarter business decisions with minimal human intervention.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
