Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Talkdesk AI Agents Enhance Retail with Personalized CX
Talkdesk, Inc., a global provider of artificial intelligence (AI)-powered customer experience (CX) technology that serves enterprises of all sizes, announced Talkdesk AI Agents for Retail, introducing agentic AI capabilities that bring autonomous, intelligent automation to retail customer service operations.
Utiq Starts 2025 by Confirming Operational Integrations
Utiq, the European adtech company with a fully consented, privacy-compliant, telco-powered first-party identifier, confirms that it has achieved scaled supply-side integrations with many of the industry’s leading SSPs and inventory partners in its first full year of operation. As we commence an exciting and ambitious 2025, we are pleased to confirm bidstream integration of our first-party identifiers with a key set of partners that uphold the same ambition and values as Utiq, including Adform, Azerion, Equativ, Exte, Index Exchange, Magnite, Onetag, PubMatic, Seedtag, TripleLift and Virtual Minds.
Ezoic & The Trade Desk Partner to Boost Publishers
Ezoic, the AI-driven technology platform for digital publishers, recently announced a strategic partnership with The Trade Desk, the world’s second-largest demand-side advertising ecosystem behind Google (facilitating more than $5B in annual ad spend). Typically, demand-side platforms (DSPs) do not integrate directly with publishers or ad management firms; however, Ezoic’s scale, strong relationships, and proprietary tech have positioned it as a key partner in The Trade Desk’s OpenPath program.
New Research: A Third of Consumers Find Trend-Chasing Embarrassing
According to The 2025 Sprout Social Index Edition XX released , social media has become the #1 source for keeping up with trends and cultural moments, ranking ahead of TV, family and friends, and every other digital channel. While this shift gives culturally aware brands a greater opportunity to land in people’s feeds, it also means attention is harder than ever to earn, especially in an increasingly saturated social landscape. To avoid getting lost in the noise, brands must move beyond surface-level trend-chasing and instead provide original, human-centric content and personalized, 1:1 engagements— particularly in customer care— to secure trust, drive sales, and cement their place in cultural conversations.
Jivox Launches IQ DaVinci+ for End-to-End Media Campaigns
Jivox, the leader in Generative Commerce Marketing, announced a significant update to its self-service commerce media campaign management platform Jivox IQ DaVinci, adding deep API integrations with the two largest retailer DSPs – Amazon DSP and Walmart Connect DSP – along with other retailers that use The Trade Desk DSP. The platform combines first-party audiences with creative and media in a single workflow.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at news@intentamplify.com
