Joint customers can now achieve seamless, privacy-conscious data activation to improve digital advertising campaign performance and measurement across channels The Trade Desk, the global advertising technology leader, announced that it has launched European Unified ID (EUID) on Snowflake Marketplace to help…
The Trade Desk is the first global technology platform to integrate new-to-market audiences NIQ, a leading consumer intelligence company, announced a strategic global collaboration with The Trade Desk, a global leader in advertising technology. The collaboration will integrate NIQ’s consumer…
Global advertising technology leader The Trade Desk announced the appointment of Will Platt-Higgins as Executive Vice President (EVP) of Business Development for North America. In this role, Platt-Higgins is responsible for leading business development strategy across North America, aligning the…
New Integration Simplifies Advertiser Access to Cineverse’s Massive Content Library Available on C360 Ad Solution Cineverse, a next-generation entertainment studio, announced its strategic partnership with global advertising technology leader The Trade Desk to integrate OpenPath with Cineverse’s ad tech platform, C360.…
The Trade Desk, a leading global advertising technology company, announced the appointment of Vivek Kundra as Chief Operating Officer (COO), effective March 31st. In this role, Kundra will oversee global operations and drive operational excellence across the enterprise. Kundra brings…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
Global advertising technology leader The Trade Desk announced a definitive agreement for the acquisition of Sincera, a leading digital advertising data company that provides objective, actionable insights to the advertising ecosystem. “Sincera has become the go-to resource for advertisers and…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
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