Launch Potato, a leading digital media company focused on connecting advertisers with consumers throughout the buying journey, has announced the acquisition of Only In Your State, a highly popular platform for hyperlocal travel inspiration and community-driven storytelling. Celebrating its tenth anniversary, Only In Your State evolved from a local Ohio travel social media page launched in 2015 into a brand attracting over 4 million monthly readers. The platform maintains strong local connections through on-the-ground reporting, state-specific social media accounts, and targeted email newsletters.
Gina Goff, Launch Potato’s Vice President of Content Strategy & Operations, highlighted that Only In Your State resonates with audiences seeking genuine and memorable experiences from hidden trails to long-standing local diners. She expressed enthusiasm about the acquisition as an opportunity to foster growth not only for the business itself but also for the communities and creators it features, leveraging Launch Potato’s capabilities in connecting engaged audiences to valuable brands.
Marketing Technology Insights: Backstroke Secures $2.8 Million and Welcomes New Executive Talent
The acquisition significantly expands Launch Potato’s portfolio with assets that include an award-winning email newsletter boasting 1.8 million subscribers, a combined social following of 17.5 million, a growing podcast titled “States of Discovery,” and a cutting-edge AI Trip Planner. CEO Greg Van Horn described the deal as transformative for advertisers aiming to reach highly engaged, hyperlocal audiences. By combining Launch Potato’s expertise in performance marketing with Only In Your State’s content-driven discovery approach, the company aims to provide brands with unparalleled opportunities to boost awareness, consideration, and conversion within a trusted and scalable platform.
Marketing Technology Insights: MadTech Rebrands to MadConnect Introducing a New Category, the ICL
Founded in 2014 and headquartered in Delray Beach, Florida, Launch Potato operates globally with a diverse team dedicated to helping consumers discover products and services that improve their lives. The acquisition of Only In Your State reinforces the company’s position as an innovative force in digital media and advertising, offering brands seamless access to passionate and loyal audiences through compelling local storytelling.
Marketing Technology Insights: Leadpages Acquires Glorify to Enhance Conversion-Focused Campaigns for SMB
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
