Listrak Unveils New Brand Experience and Website

Updated brand experience underscores Listrak’s leadership in person-first marketing automation and accelerating growth for leading retailers

Listrak, the person-first marketing automation platform built to drive measurable growth for leading retailers and brands, announced the launch of its new brand experience and redesigned website, listrak.com. The update represents more than a visual refresh — it reflects the company’s ongoing innovation, momentum, and commitment to helping brands unify customer data, identity, and cross-channel engagement to deliver exceptional experiences and results.

“Listrak’s new brand experience and website are focused on what matters most: telling the bigger story of what Listrak enables for our clients and where we are headed,” said Brent Shroyer, VP of Marketing at Listrak. “Our new site experience at listrak.com reflects the innovation and unified capabilities that help retailers accelerate growth, improve efficiency, and drive deeper, person-first customer engagement across email, SMS, push and web.”

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Features include:

• A brand experience that reflects the full strength of Listrak’s unified platform.
• Platform pages that highlight the value of seamless, connected marketing.
• Focus on the impact of real-time data, unified identity, and orchestrated engagement, helping retailers accelerate growth with personalized experiences.

The launch follows a series of platform advancements, including the introduction of Listrak’s Experience Builder, expanded Journey Hub orchestration capabilities, deeper real-time identity resolution, and a growing suite of AI-powered segmentation and personalization tools.

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The redesign comes at a time of accelerating growth for Listrak, as leading brands turn to the platform to drive performance through AI-powered personalization, cross-channel orchestration, advanced identity resolution, and retail-focused marketing automation.

“We’re seeing tremendous momentum across our client base as brands partner with Listrak to unify their data and drive smarter, more personalized marketing across the entire customer journey,” said Jamie Elden, Chief Revenue Officer at Listrak. “The new listrak.com captures that momentum and showcases our continued commitment to driving innovation that delivers real-world impact.”

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Source – PR Newswire

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