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LiveRamp Adds Kristi Argyilan To Board of Directors

MarTech

As commerce media and data collaboration reshape modern advertising, the LiveRamp Kristi Argyilan appointment signals a strategic move to strengthen leadership expertise in AI powered marketing and retail media innovation.

LiveRamp announced that Kristi Argyilan has joined its Board of Directors. The LiveRamp Kristi Argyilan appointment comes as the company expands its data collaboration network to support artificial intelligence driven marketing and help brands unify fragmented data signals across the advertising ecosystem.

Argyilan currently serves as Global Head of Advertising at Uber, where she leads the growth of the company’s mobility and delivery advertising business. She is widely recognized as a pioneer in retail media, having previously served as Senior Vice President of Retail Media at Albertsons Companies, where she helped scale Albertsons Media Collective and advocated for industry wide measurement standardization.

Her appointment reflects LiveRamp’s focus on accelerating trusted data collaboration as marketers increasingly rely on privacy conscious identity solutions and AI driven insights to improve campaign effectiveness. The company aims to connect disparate datasets into a unified framework that enables advertisers to move faster while maintaining transparency and accountability.

“Kristi is a rare talent who didn’t just participate in the retail media revolution—she wrote the blueprint for it,” said Scott Howe, CEO of LiveRamp. “As commerce media matures into a critical pillar of the global economy, Kristi’s deep operational expertise and visionary mindset will be invaluable. Her leadership will be pivotal as we accelerate AI-powered marketing to help our customers drive business growth and build enduring brand value.”

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Argyilan brings extensive experience shaping the evolution of commerce media networks. She previously served as the founding President of Roundel, Target’s retail media network, which became an industry benchmark for leveraging first party data to power advertising performance. Earlier roles include senior leadership positions at IPG Mediabrands and Universal McCann, where she helped guide media transformation initiatives for global brands.

“I have long admired LiveRamp for its unique position as the essential data collaboration network connecting the advertising ecosystem,” said Kristi Argyilan. “Commerce media is entering a new era of maturity where success is defined by the strength of the network and the ability to drive and understand real-world actions. I am thrilled to join the Board and help LiveRamp continue to lead the industry in creating value through secure, trusted collaboration.”

In addition to her executive leadership responsibilities, Argyilan serves on the boards of Zefr and the Interactive Advertising Bureau, reflecting her broader influence across the advertising industry.

The LiveRamp Kristi Argyilan appointment highlights the growing convergence of retail media, identity resolution, and AI powered marketing as commerce media becomes a central driver of global advertising growth. By adding leadership with deep operational and strategic experience, LiveRamp aims to strengthen its role as a foundational data collaboration platform supporting the next phase of intelligent, privacy first marketing innovation.

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