Luma AI Launches Ray3.14 To Redefine Generative Video Production

Advances in generative video are reshaping how creative teams approach production, and the latest release from Luma AI signals a shift toward professional grade reliability at scale. Luma AI has announced the launch of Ray3.14, a major update to its Ray3 reasoning video model, positioning the release as a step change for animation and cinematic workflows where quality, speed, and cost have traditionally been difficult to balance.

Ray3.14 is described by the company as its most capable and production ready model to date. Built for professional creative environments, the model delivers native 1080p video output, generation speeds that are four times faster, and a per second pricing structure that is three times cheaper than previous iterations. Together, these improvements aim to remove the long standing tradeoff between visual fidelity, iteration speed, and production economics in generative video.

Luma Ray3 was introduced as a reasoning based video model designed to understand scenes holistically, maintaining coherence across motion, lighting, characters, and camera behavior. With Ray3.14, that reasoning engine has been extended further to support animation heavy and high fidelity use cases. The result is improved temporal stability and motion consistency, areas where many generative video systems still struggle with flicker, drift, and visual inconsistency across frames.

“Ray3.14 is designed for creators who need animation and video to behave like real production assets,” said Amit Jain, CEO and co founder of Luma AI. “By delivering native 1080p, dramatically faster generation, and per second pricing that is 3x cheaper, we’re giving advertisers and filmmakers a model that excels in animation and can be trusted for real world creative workflows.”

The update is optimized for environments where reliability and speed determine whether AI tools can be deployed at scale. Ray3.14 generates video natively at full high definition resolution, eliminating the need for post processing upscaling and allowing outputs to move directly into editorial and distribution pipelines. Faster generation also enables teams to iterate under real production timelines, compare concepts side by side, and reduce downstream revisions.

Economic predictability is another focus of the release. By reducing per second costs, Luma positions Ray3.14 as viable for campaign scale use cases, including multiple formats, regional variations, and cut downs. This pricing model is intended to help agencies and brands expand creative output without increasing overall budgets, an important consideration as AI generated video moves from experimentation into everyday production.

As generative video adoption accelerates across advertising, entertainment, and digital media, Ray3.14 reflects a broader industry push toward tools that meet professional standards. With improved stability, faster iteration, and production friendly pricing, Luma AI is signaling that generative video is ready to function as a core creative asset rather than a novelty, opening the door for wider use across real world cinematic and animation workflows.