Market Logic Software has announced a major advance in customer insight technology with the launch of DeepSights Persona Agents, a feature that converts traditional static consumer profiles into dynamic, interactive AI personas. This innovation empowers marketing, product, and insight professionals to engage directly with virtual customer segments in real-time, using natural language conversations instead of relying on lengthy research cycles or static PowerPoint presentations. Each DeepSights Persona Agent embodies a distinct customer segment, carrying thoughts, behaviors, and preferences that can be explored and tested instantly.
Unlike generic synthetic persona solutions that rely on pre-set models, DeepSights Persona Agents are crafted from each business’s own quantitative and qualitative data. Research reports and segmentation analyses are swiftly uploaded to the platform, forming the foundation of these living personas. If a business lacks formal segment research, Market Logic can generate agents from just a handful of customer interview transcripts, grouping them to reflect relevant audience types. This flexible approach means organizations can always keep their personas up to date and reflective of actual customer realities.
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With these agents, teams can ask questions, test messaging and creative assets, brainstorm products and campaigns, and even convene simulated focus groups of multiple personas on demand. The platform’s conversational AI enables feedback cycles at unprecedented speed, blending the strengths of qualitative research with rapid iteration and discovery. According to Olaf Lenzmann, Chief Innovation and Product Officer, DeepSights Persona Agents mark more than just a technical leap they represent a fundamental shift in how organizations can design and deliver customer-centric offerings: “We’re turning segmentation data into living, breathing conversations. It’s a leap forward in product and service development, allowing feedback at the speed of thought”.
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The new service is available now, and Market Logic supports clients with a swift, end-to-end implementation lasting less than two weeks. Businesses can count on full setup, thorough testing, and comprehensive rollout assistance. With DeepSights Persona Agents, Market Logic transforms old-fashioned personas into actionable, always-on partners in innovation and strategy giving companies a practical edge in understanding and responding to their real customers’ needs.
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