Welcome to this week’s edition of the Martech Weekly Roundup, where we highlight the latest trends, insights, and innovations shaping the marketing technology landscape. As the industry evolves, staying informed is crucial for marketers looking to enhance their strategies and drive meaningful results. In this roundup, we delve into significant updates, cutting-edge tools, and expert opinions that can help you navigate the dynamic world of Martech. Let’s explore what’s new and noteworthy this week!
Accenture Acquires Joshua Tree to Boost Distribution Performance
Accenture has acquired Joshua Tree Group (“JTG”), a supply chain consulting firm specializing in distribution center performance. The acquisition will help Accenture make distribution centers more productive and efficient for its clients in retail, consumer goods and other product-based industries. It also expands Accenture’s capabilities to design and build more autonomous supply chains, where AI-powered tools improve labor productivity, inventory management and customer fulfillment.
HeartCore Partners with NTT Data to Boost Web Development Services
HeartCore Enterprises, Inc., a leading enterprise software and data consulting services company based in Tokyo, announced it has partnered with NTT Data Business Brains Corporation to implement the HeartCore CMS platform to expand NTT Data Business Brains’ website development service capabilities. NTT Data Business Brains is a subsidiary of NTT Data, specializing in comprehensive website construction and system development solutions.
8×8 Expands AI-Driven Assistant for Better Customer Engagement
8×8, Inc., a leading business communications, CX, and CPaaS platform provider, announced the expanded availability of AI-powered voice support for 8×8 Intelligent Customer Assistant, adding to the already available digital capabilities and helping to drive increased 8×8 customer adoption and usage. 8×8 Intelligent Customer Assistant, a powerful, user-friendly conversational AI solution that equips organizations with virtual agents, enables businesses to create instant, effortless, and engaging self-service experiences, now supports human-like voice as well as digital interactions across multiple regions and languages to deliver automation and personalized experiences at scale.
DoubleVerify Expands Traffic & Viewability Metrics to Spotify Ads
DoubleVerify the leading software platform for digital media measurement, announced a new integration with Spotify to authenticate media quality on the platform. This release enables advertisers to measure fraud/invalid traffic (IVT) and viewability on video campaigns delivered through Spotify’s self-serve advertising platform, Spotify Ads Manager.
Amazon DSP Launches Next-Gen Ad Tech for Full-Funnel Precision
At unBoxed 2024, Amazon Ads announced a series of innovations across the Amazon Demand-side Platform (Amazon DSP) that drive precise full-funnel audience reach with streamlined campaign planning and optimization. Amazon Ads has a unique, deep understanding of the path customers take from awareness to conversion and is delivering capabilities that all brands can easily use to create and strengthen relationships with their customers, regardless of the size of their business, their products, or which services they sell.
Be sure to tune in next week for more updates, expert analysis, and the latest innovations that can empower your marketing efforts. Until then, keep exploring, experimenting, and embracing the tools that drive success!
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