Welcome to this week’s edition of the Martech Weekly Roundup, where we highlight the latest trends, insights, and innovations shaping the marketing technology landscape. As the industry evolves, staying informed is crucial for marketers looking to enhance their strategies and drive meaningful results. In this roundup, we delve into significant updates, cutting-edge tools, and expert opinions that can help you navigate the dynamic world of Martech. Let’s explore what’s new and noteworthy this week!
Iterable Boosts Conversions 337 Percent with Mobile-First
Iterable, the AI-powered customer communication platform, has unveiled exceptional performance data from brands leveraging its platform to deliver personalized mobile-first experiences, including a 337% surge in customer conversation rates and a 4x growth in orders. Industry leaders like gorjana, Flipster, Sandboxx, and Thirty Madison are revolutionizing their mobile marketing through Iterable’s advanced platform, breaking through digital noise to forge meaningful customer connections.
Pipedrive Report: Sales AI Users Not Expanding Integration
Pipedrive, the easy and effective sales CRM, unveiled its State of AI in Sales Report which examines the adoption and usage of artificial intelligence (AI) tools among sales teams. The report, based on a survey of 500 business owners and leaders, delves into the key challenges and opportunities for enhancing productivity in sales, highlighting the growing impact of AI on core sales functions.
Audience Store and Fenestra Announce Strategic Alliance for Campaign Efficiency
Audience Store, a leading international customer insight and programmatic media activation partner, has entered into a strategic alliance with Fenestra, an innovative provider of AI-driven solutions for the advertising industry. The partnership is part of Audience Store’s Innovation Lab initiative, aimed at enhancing its proprietary audience intelligence platform, Discover AI, and next-generation CTV solution, Targetcast. With the advertising landscape continually evolving, this collaboration will enable both companies to leverage cutting-edge technology, including AI, to significantly enhance campaign efficiency and effectiveness.
BlackBerry Adds Avathon to AtHoc Critical Event Solution
Avathon, provider of the leading AI platform for industrial operations, has partnered with BlackBerry, enhancing the BlackBerry AtHoc critical event platform with its computer vision AI tool. BlackBerry AtHoc helps organizations securely collect, validate and share information across channels to activate an immediate coordinated, multi-departmental response. Independent from enterprise IT networks, BlackBerry AtHoc provides operational resilience and secure messaging, even when primary communication platforms are compromised.
Invideo Launches AI Tool for Seamless Video Creation
Invideo, the AI video creation platform with 100M+ videos created to date, announced its newest release – V3 – that allows users to create full-length generative videos using a single text prompt. Users don’t just create a clip, they create a full-blown story in the form of a video with music, voice, sound effects, graphics/animations.
Be sure to tune in next week for more updates, expert analysis, and the latest innovations that can empower your marketing efforts. Until then, keep exploring, experimenting, and embracing the tools that drive success!
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