Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
DriveCentric and automotiveMastermind Partner To Deliver Advanced CRM and Data Integration
DriveCentric, a leading AI-powered CRM platform serving automotive dealerships, has announced a strategic partnership with automotiveMastermind, a pioneer in predictive consumer insights and marketing intelligence for the automotive industry. This alliance integrates DriveCentric’s advanced CRM technology with automotiveMastermind’s enriched data and predictive analytics, creating the industry’s most sophisticated CRM-to-data connection designed specifically for automotive retail. The collaboration enables dealerships to access detailed consumer insights, predictive behavior scores, and private offers directly within the DriveCentric platform, revolutionizing how sales teams interact with customers and prospects.
Sprout Social Adds Canva Integration To Simplify Design-To-Publishing for Social
Sprout Social has rolled out a groundbreaking integration with Canva, solidifying its role as a leader in social media management by streamlining the content creation and publishing pipeline for brands. This new feature allows users to send completed visuals directly from Canva into Sprout Social as draft posts, equipped with captions, tags, profile groups, and scheduled times. By eliminating the traditional manual handoff between creative and social teams, the integration h
Universal Ads Launches AI Video Tool To Simplify TV Ad Creation
Universal Ads is breaking new ground for advertisers with the beta release of its AI powered video generator, a creative tool designed to make producing TV commercials as simple as running social media ads. The feature allows businesses that may not have production budgets or pre existing footage to generate ready to air commercials in minutes, instantly opening the door to premium television campaigns.
GrowthLoop Launches Compound Marketing Engine for Commerce Media Networks
GrowthLoop, a pioneer in AI-driven marketing innovation, unveiled its new, purpose-built solution for commerce media teams: Compound Marketing Engine for Commerce Media Networks. This solution, built on top of the GrowthLoop composable core, enables enterprises to scale high-margin commerce media operations quickly and securely using their first-party data.
This announcement follows Costco’s selection of GrowthLoop as a strategic partner to scale its retail media operations, further validating the platform’s impact and market demand.
Nexxen Appoints Eric Solomon To Lead Data Platform and Solutions Strategy
Nexxen, a global advertising technology platform known for its expertise in data and advanced TV, has appointed Eric Solomon as Senior Vice President, Product – Data, reinforcing the company’s focus on data-led growth. In his new role, Solomon will drive the development and expansion of the Nexxen Data Platform, which operates as the core of the company’s unified technology stack by integrating both demand- and supply-side solutions. This secure and privacy-first platform underpins Nexxen’s data-driven services such as TV Intelligence and Discovery, harnessing artificial intelligence to sharpen audience insights, enhance campaign performance, and improve outcome measurement.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
