Matter Communications has launched a cutting-edge AI Brand Discovery service to empower companies to thrive in the fast-evolving landscape of generative AI search. As artificial intelligence transforms how customers find and evaluate brands, Matter’s Generative Engine Optimization (GEO) offering places the agency among the earliest providers of this tailored support, allowing businesses to gain and maintain visibility where traditional SEO is no longer enough.
Recent shifts in consumer behavior underscore the urgency of this evolution: in 2024, over 60 percent of Google searches resulted in no clicks, and nearly one in three buyers began their research with AI-driven tools instead of conventional search engines. Platforms like ChatGPT and Google AI Overviews have become the go-to resources for discovery in both B2B and B2C contexts, creating a competitive environment where legacy SEO strategies cannot guarantee brand presence. According to Jeff Tahnk, Matter’s General Manager of Strategy and Integrated Marketing, “With GEO, we’re giving our clients the expertise and tools to not only adapt to this change, but to lead in it ensuring their credibility, authority and visibility remain strong in this AI-first world.”
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Matter’s GEO solutions go well beyond typical SEO, integrating expertise across SEO/AIO, PR, content strategy, email marketing and more. The service starts with a comprehensive AI audit, providing a detailed assessment of a brand’s visibility in generative AI search, including competitive insights and actionable recommendations. Ongoing GEO Channel Management then keeps brands at the forefront of AI search results through consistent optimization across earned and owned content channels. Notably, a Website AI Audit is performed to ensure technical aspects like site architecture, metadata and content structure are optimized for AI indexing before any launch or redesign, positioning clients for strong performance with generative search tools.
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By reverse-engineering AI search algorithms and patterns, strengthening technical SEO, amplifying third-party reviews and strategically promoting content across multiple touchpoints, Matter equips brands to engage buyers at the moment their purchase journey begins within AI-powered environments. Early results have already demonstrated tangible impact; clients have achieved leading positions in Google Overviews and seen dramatic improvements in first-page rankings and AI mentions due to Matter’s strategies. The launch of GEO reflects Matter’s core mission: to equip brands not just to keep up in the generative AI era, but to stand out and thrive.
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