Measured, the AI-powered marketing effectiveness platform favored by enterprise brands, has been recognized for the third time on the prestigious Inc. 5000 list as one of the fastest-growing companies in the United States. This accolade reflects Measured’s impressive growth fueled by widespread enterprise adoption of its innovative combination of Media Mix Modeling and incrementality testing technologies.
The company’s inclusion in this year’s Inc. 5000 highlights its recent expansion, particularly among sectors such as retail, consumer packaged goods, financial services, and various fast-growing omnichannel businesses that require scalable and unbiased marketing measurement solutions. As marketers increasingly demand clearer proof of ROI and grow wary of the limitations of traditional Media Mix Modeling, Measured’s unique approach has become the trusted standard for enhancing media investment efficiency and driving business growth.
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Trevor Testwuide, co-founder and CEO of Measured, expressed pride in the repeat recognition, emphasizing the company’s mission to deliver truthful and actionable insights into media effectiveness through incrementality measurement and optimization. He credited this achievement to the strength of their technology, the trust gained from leading brands, and the dedication of their team as they continue to expand globally.
Will Post, Measured’s Vice President of Growth, pointed out that Measured’s recurring presence on the Inc. 5000 list underscores the vital importance of precise measurement in today’s marketing environment. He noted that companies on this list are not just growing revenue rapidly but are at the forefront of their industries by innovating and executing with excellence. Measured’s consistent performance and resilience have cemented its status as a mission-critical platform for marketers striving to optimize advertising impact.
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Since 2017, Measured’s platform has enabled marketing teams to manage, test, plan, and optimize billions in media spend across the entire marketing funnel.By combining analyst-level expertise with triangulated data sources, it enables marketers to isolate the true incremental impact of their campaigns, delivering accurate and efficient ROI insights that are essential in the evolving advertising landscape.
This third consecutive recognition from Inc. 5000 reinforces Measured’s leadership in marketing effectiveness technology and its growing influence as a trusted partner for enterprise marketers worldwide.
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