MessageGears Launches Composable Data Activation and Engagement Platform

Expanded offering eliminates the need for standalone CDPs and ESPs with warehouse-native solutions designed to help enterprises scale

MessageGears, the only warehouse-native customer engagement platform built for enterprise brands, announced its evolution into a full data activation and engagement platform. This milestone transforms how enterprise brands can unify, activate, and engage customer profiles—directly from their cloud data warehouse. As brands increasingly seek to unify customer data across channels, MessageGears provides an end-to-end secure and scalable solution—eliminating the need for separate customer data platforms (CDPs), email service providers (ESPs), and customer engagement platforms (CEPs).

“Today’s enterprises demand a more unified and scalable approach to data activation as they manage billions of attributes across millions of customers”

“Today’s enterprises demand a more unified and scalable approach to data activation as they manage billions of attributes across millions of customers,” said Roger Barnette, CEO of MessageGears. “Our end-to-end platform provides CDP and CEP capabilities that allow brands to create richer, more actionable customer profiles and deliver the type of impactful messaging that consumers respond to. With our warehouse-native architecture, brands avoid data duplication, helping them achieve powerful customer engagement and insights without the need for a standalone CDP investment.”

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The reimagined platform accompanies a fresh new look for the company’s brand and website that reflects the transformation. By centralizing data directly in a brand’s existing data warehouse, MessageGears delivers unparalleled flexibility and control over customer information, while reducing operational complexity and slashing tech stack costs. The MessageGears Data Activation and Engagement Platform empowers brands to take total command of their data and drive real-time engagement.

Key functionality includes:

• Data ingestion and event streaming: Enable seamless, continuous data ingestion straight into an existing data warehouse. Real-time event streaming ensures the most current customer data, powering instant decision-making and allowing activation of campaigns based on live customer behaviors. It’s instant and always up to date.
• AI-powered visual segmentation: AI-driven insights help brands build dynamic, hyper-targeted segments visually, without the need for SQL queries or manual effort. With a simple, drag-and-drop interface, brands can instantly create custom audiences based on predictive insights, tracked behaviors, demographics, purchase history, and more—all using real-time data from the data warehouse.
• Unified customer profiles: Build, activate, and manage comprehensive profiles directly within a data warehouse, eliminating the need for external data platforms while maintaining full control over customer intel.
• Real-time triggers: Automatically deploy campaigns on MessageGears’ native channels (email, mobile, SMS, web) in response to real-time customer actions like website visits, purchases, or cart abandonment, ensuring timely, relevant engagement without manual effort.
• Warehouse-native identity resolution: Seamlessly unify customer data across any source in an existing data warehouse, so every team is working from the same rich, real-time profiles and deep customer insights.
• Cross-channel engagement: By centralizing all messaging efforts within an end-to-end platform that’s natively integrated with a brand’s data cloud, enterprises can synchronize campaigns across all touchpoints. Deliver a cohesive experience across every customer interaction, leading to higher engagement and deeper customer relationships.
• Real-time personalization API: Whether it’s personalized product recommendations, tailored offers, or unique content experiences, the API ensures that brand messaging is always relevant and impactful.
• Advanced insights: Continuously refine campaigns, improve customer experiences, and drive measurable business outcomes with comprehensive, code-free analytics dashboards.

By leveraging a brand’s existing data cloud, MessageGears eliminates data silos and reduces reliance on fragmented systems. The result is faster insights, real-time personalization, and the ability to scale effortlessly as business grows—without the need for costly, bloated martech stacks and overly complex migrations.

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With this composable, warehouse-native approach, brands are no longer bound by the rigid structures of traditional CDPs. MessageGears offers the flexibility to customize components and scale dynamically, enabling brands to quickly adapt to evolving marketing demands while keeping costs under control.

“The MessageGears Data Activation and Engagement Platform puts the power directly into the hands of both enterprise marketers and data pros—allowing them to activate and engage customers instantly from the same source of truth,” said Barnette. “No duplication, no delays, and a streamlined martech stack that doesn’t require a separate CDP and engagement platform.”

Enterprises like OpenTable, Chewy, and KAYAK leverage MessageGears to know and understand how their customers are behaving and fully engage buyers at all stages of the journey.

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