MetaRouter, a leading provider of enterprise-level customer data infrastructure, has announced the appointment of Jeremy King as a formal advisor to accelerate the company’s impact in retail media and AI-ready data systems. Jeremy King, a renowned technology executive with extensive experience as the former CTO of Walmart, SVP and CTO at Pinterest, and current board member at Wayfair, will bring his strategic expertise to help MetaRouter support major B2C enterprises in effectively managing and utilizing their consumer data in compliance with privacy regulations. His deep knowledge of scaling AI technologies will also assist MetaRouter’s clients in safely leveraging their first-party data for large language models (LLMs) and other AI-driven applications.
King’s previous work in establishing market-leading Retail Media Networks (RMNs) positions him to play a critical role in guiding MetaRouter’s growth. RMNs are transforming how brands connect with consumers at the point of purchase, enabling retailers and advertisers to collaborate for measurable marketing outcomes. During his tenure at Walmart, King led the technology development of the company’s advertising business, Walmart Connect (formerly WMX), building customer data infrastructure components similar to those MetaRouter provides. This experience will be invaluable to global retailers aiming to innovate their retail media capabilities.
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MetaRouter’s platform underpins first-party audience activation in retail media campaigns, both on retailers’ own sites and across external channels. An example cited involves a top-five U.S. RMN that achieved offsite return on ad spend (ROAS) improvements ranging from 30% to 200% across several campaigns through the use of MetaRouter’s data infrastructure technology.
Expressing enthusiasm about joining MetaRouter, King highlighted the company’s pivotal role in enabling organizations to unlock AI and monetization potential while maintaining a privacy-first approach. He emphasized his eagerness to apply his experience in scaling tech organizations and driving data-centric product strategies to help MetaRouter strengthen its leadership in this fast-changing sector.
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Nikhil Raj, President of MetaRouter, welcomed King’s addition, calling it a significant milestone for the company’s expansion into retail, financial services, and other consumer-driven industries. Raj noted that King’s proven track record in building scalable teams and innovative solutions at companies like Walmart, Pinterest, and eBay complements MetaRouter’s mission to enable clients to realize the full value of their consumer data through monetization and retail media innovations. With King’s guidance, MetaRouter aims to continue delivering best-in-class data infrastructure that fuels growth for retailers and brands alike.
Overall, Jeremy King’s advisory role further strengthens MetaRouter’s position as a crucial partner for retailers and brands navigating the complexities of AI and retail media, helping them maximize the return on their advertising investments.
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