MGID, a leading global advertising platform, has announced a strategic partnership with Patch.com, one of the largest hyperlocal news networks in the United States. Reaching over 25 million unique visitors each month, Patch.com provides local news and community updates across hundreds of neighborhoods nationwide. This exclusive collaboration will enable Patch.com to enhance its monetization efforts while expanding its audience through MGID’s native advertising and content recommendation technology.
Through this partnership, MGID will leverage its AI-powered platform to deliver personalized, contextually relevant content recommendations to Patch.com’s readers. These recommendations, tailored to the page category and user interests, aim to improve the overall user experience while increasing engagement, time spent on site, and reader retention. In addition, Patch.com will gain access to advanced analytics and performance tracking tools, empowering data-driven decisions to optimize content strategy and audience growth.
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By integrating MGID’s native advertising solutions, Patch.com can also reduce its reliance on traffic from social and search platforms, instead driving organic return visits through content recirculation. This approach not only supports user engagement but also opens new monetization opportunities through high-performing, non-intrusive ad placements.
Sergii Denysenko, CEO of MGID, highlighted the strategic value of the partnership: “With Patch.com joining our growing U.S. publisher network, we’re further expanding our reach into the hyperlocal news space. This collaboration will help Patch.com enhance both user experience and revenue performance, delivering real results for their business.”
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Will Figueroa, President of Patch.com, stated: “Patch is dedicated to providing reliable local journalism while fostering sustainable growth. Our partnership with MGID offers an effective solution to boost monetization without sacrificing the quality or integrity of our user experience. This collaboration supports our mission and creates new opportunities for audience growth and revenue diversification.”
This partnership reinforces MGID’s continued expansion in the U.S. market and underscores its ability to deliver value to publishers through intelligent, audience-first advertising solutions.
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