MikMak, a global leader in eCommerce enablement and analytics, has announced a new wave of innovations designed to reshape how brands measure, optimize, and grow across digital commerce channels. The company’s upcoming release of MikMak 3.0 introduces a powerful combination of Model Context Protocol (MCP) capabilities and AI-driven advancements, including the debut of conversational insights. Together, these updates aim to establish MikMak as the ultimate source of truth for understanding both human and AI-driven buying behavior in real-time.
As the digital commerce landscape evolves, brands now face two key influencers in the purchase journey: human consumers and AI agents. MikMak’s new features are built to help brands engage both audiences effectively, ensuring that every digital interaction translates into measurable business impact.
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“Today’s most successful brands are the ones turning data into action at the speed of their consumers,” said Rachel Tipograph, Founder and CEO of MikMak. “With these advancements, MikMak is better positioned than anyone else in the market to transform invaluable commerce data into instant intelligence, helping brands understand performance in seconds and connect those insights directly to sales outcomes. This is the next chapter of profitable growth for global commerce, and there’s a lot more to come soon.”
Central to this evolution is MikMak’s MCP capability, which enables a shared language between AI systems and commerce platforms. By allowing AI agents to act on insights rather than just analyze them, MCP facilitates real-time decision-making that drives accuracy, accountability, and agility. Through MikMak’s Commerce and Insights APIs, brands gain deep visibility into shopper behavior, pricing trends, and product performance across more than 8,000 global retailers.
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The introduction of conversational insights marks another leap forward. This new feature transforms traditional analytics dashboards into dynamic, AI-powered interfaces that allow marketers to interact with their data using natural language. Instead of combing through spreadsheets or fragmented reports, users can ask questions like “What’s driving sales growth?” or “Where should we invest next quarter?” and receive clear, actionable responses. This advancement reduces time-to-insight and empowers marketers to make confident, data-driven decisions.
MikMak 3.0 also introduces upgraded Commerce Bundles that allow brands to create seamless multi-product shopping experiences and new Creative MAX Templates that merge immersive storytelling with instant purchasing options.
After a year of steady innovation in AI-driven commerce APIs and strategic integrations, MikMak’s roadmap for 2026 promises even deeper omnichannel attribution and expanded data partnerships to drive smarter, more profitable growth for global brands.
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