In a move that strengthens its position in the advanced television and digital video landscape, the global programmatic media company MiQ has officially been named to the YouTube Activation Partners program. This designation places MiQ within a select and trusted group of companies recognized for their expertise in helping advertisers and agencies achieve success on the world’s largest video platform.
This new status is more than a credential; it highlights MiQ’s deep programmatic capabilities and its trusted partnership with YouTube, providing tangible benefits to its clients. These advantages include early access to new platform features and advertising tools, priority technical and strategic support, and a closer alignment with YouTube’s latest initiatives. Crucially, this partnership fortifies MiQ’s ability to offer YouTube not as a siloed channel, but as a fully integrated component of the broader programmatic media ecosystem, alongside linear TV, connected TV (CTV), and other digital video formats.
Marketing Technology Insights: Marchex Launches Benchmarking To Help Firms Prioritize Key KPIs
At the heart of MiQ’s offering is Sigma, the company’s proprietary AI-powered advertising technology. Through this partnership, clients can now combine the immense scale of YouTube’s global audience with the analytical power of the 700 trillion signals processed by Sigma. This integration enables MiQ to unite its sophisticated data infrastructure with YouTube’s powerful reach, allowing advertisers to construct high-intent audiences based on real and recent consumer behaviors—what people are watching, browsing, and ultimately purchasing. This capability helps MiQ’s media traders to extend unique reach, drive stronger engagement, and directly connect YouTube advertising activity to broader, omnichannel video strategies.
“The future of advertising will be defined by how intelligently we connect signals across screens,” said Gurman Hundal, Global CEO and Co-founder, MiQ. “Becoming part of the YouTube Activation Partners program is an important step in that direction — giving us the opportunity to work closely with Google to help advertisers navigate complexity with clarity. As viewing behaviors evolve and new tools emerge, our priority is helping advertisers understand how to connect those moments to business growth in a responsible and intelligent way.”
Marketing Technology Insights: Idomoo Sets AI Video Standard With ISO 42001 Certification
The partnership is also designed to address a major challenge for modern marketers: the fragmentation of the video landscape. By treating YouTube as a central pillar of a unified strategy, MiQ can help advertisers achieve a more holistic view of their media investments.
Mohammad Chughtai, Global Vice President of Strategy and Partnerships at MiQ, added, “What excites me most about this partnership is the ability to connect YouTube with the rest of the video and TV ecosystem. Marketers are moving beyond siloed strategies and starting to think more holistically—recognizing that YouTube, CTV, linear, and digital video work better together to deliver reach and outcomes that aren’t possible in isolation. That’s where this program is so valuable: it ensures we can help advertisers plan and activate with YouTube at the center of a truly connected strategy.”
MiQ’s inclusion in this exclusive program reflects its ongoing and deepening collaboration with Google, underscoring its commitment to providing clients with the clarity and tools needed to navigate an increasingly complex video advertising environment.
Marketing Technology Insights: Report Finds CX Confidence Gap, Leaders Claim Trust, Consumers Disagree
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
