As Connected TV continues to mature into a performance driven channel, creative production has emerged as one of the biggest constraints on growth. MNTN’s latest innovation, QuickFrame AI, directly addresses that challenge by enabling brands to scale high quality video creation with speed, consistency, and control. MNTN announced major new updates to QuickFrame AI, its AI powered video creation platform, designed to help marketers produce professional, performance ready video in minutes rather than weeks.
While targeting, measurement, and reach have evolved rapidly across digital and CTV advertising, creative workflows have struggled to keep pace. Brands are expected to test more formats, refresh messaging frequently, and tailor video across channels, yet traditional production cycles remain slow and resource intensive. QuickFrame AI was built to remove this bottleneck by combining AI generation with professional grade creative controls, allowing teams to iterate continuously and deploy finished assets directly into platforms such as MNTN, TikTok Ads Manager, Meta Ads Manager, and Google Ads Manager.
“Since the beta launch late last year, QuickFrame AI has become one of the fastest-growing tools in the MNTN suite,” said Mark Douglas, Founder and CEO of MNTN. “We proved that anyone can go from idea to a ready-to-run video in minutes, with AI orchestration and real editing control. With the latest release, we’re taking the next step giving marketers a way to create consistent, on-brand video at scale so they can test, iterate, and grow at the speed modern marketing requires.”
The latest release marks a shift from one off AI video generation toward a reusable brand system. One of the most significant additions allows marketers to create or upload products, characters, and locations once, then reuse those elements across every video. Assets can be generated from text prompts, visual references, or a product URL and stored in a centralized library with profiles and metadata to preserve accuracy and brand consistency across campaigns.
QuickFrame AI also introduces director level controls that give marketers greater influence over how scenes are executed. Teams can manage product placement, character movement, shot style, and overall tone, achieving more intentional storytelling without slowing production timelines. A new effects library adds scene level enhancements that help elevate moments instantly, addressing common creator challenges such as limited control, tedious revisions, and lack of stylistic inspiration.
Underpinning these features is an enhanced orchestration layer that coordinates multiple advanced AI models. This system generates scenes with awareness of pacing, narrative continuity, spatial relationships, and visual context, enabling higher quality outputs while allowing MNTN to rapidly integrate best in class AI capabilities as they emerge.
By evolving QuickFrame AI into a scalable creative system, MNTN is positioning video production as a performance lever rather than a constraint. As brands look to compete across CTV and social channels, QuickFrame AI provides a foundation for consistent, on-brand video at the speed modern marketing demands, reinforcing its role in turning creative into a true driver of growth.
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