Moloco Commerce Media and Skai have announced a new partnership aimed at simplifying how global advertisers access retail media inventory. The integration connects Moloco’s AI–powered commerce media network with Skai’s omnichannel advertising platform, enabling streamlined campaign management for advertisers and stronger revenue growth opportunities for retailers.
Moloco Commerce Media (MCM), a leading provider of AI-driven retail media solutions, has joined forces with Skai, a well-known omnichannel advertising platform, to expand access to retail media networks worldwide. With this partnership, advertisers using Skai’s platform can directly tap into Moloco’s robust network of retailer inventory, while retailers benefit from streamlined access to thousands of Skai’s active advertisers.
For Moloco’s retail partners, the arrangement represents a chance to accelerate revenue growth beyond existing channels. Retailers working with Moloco have already seen significant gains in ad revenue through the company’s proprietary artificial intelligence, automation tools, and precision targeting. Adding Skai’s global advertiser base offers a way to unlock new budgets at scale, giving retailers more exposure to advertising demand without additional operational complexity.
Pat Copeland, General Manager of Moloco Commerce Media, stated, “Our mission at Moloco Commerce Media is to drive robust revenue growth for retail partners by providing advertisers with reliable performance, seamless campaign management, and ads that genuinely connect with shoppers.” He added, “Our partnership with Skai amplifies these advantages, offering advertisers an efficient way to utilize multiple retail networks, boosting returns for retailers, and improving shopper satisfaction.”
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For advertisers, the advantage lies in convenience and efficiency. By integrating Moloco’s retail media inventory directly into Skai’s existing platform, brands can consolidate campaign management across multiple channels. This allows them to run campaigns that combine automation with high-precision bidding and optimization, while targeting audiences in more engaging and personalized ways. Skai’s generative AI marketing tool, Celeste, adds another layer by tailoring ads more closely to customer interests, further supporting conversion and engagement.
Matt Vignieri, Chief Growth Officer at Skai, highlighted that the partnership will provide marketers with the scale and transparency essential in today’s dynamic retail landscape. “Our collaboration with Moloco Commerce Media delivers significant value to clients by broadening access to high-growth retail media networks worldwide,” he stated. “By combining Moloco’s reach with Skai’s omnichannel expertise, we’re enabling the performance, transparency, and scale global marketers need to thrive.”
Driving Results for Retailers and Shoppers
Moloco’s technology has already established itself within the landscape of global commerce media. The company, which currently supports more than 125,000 advertisers, powers retail media programs for prominent brands such as Wayfair, StockX, and Yogiyo. By layering Skai’s expansive client base of more than 8,000 advertisers on top of that foundation, Moloco is expanding the pool of potential partners who can run targeted campaigns across its networks.
At the same time, the partnership aims to elevate consumer shopping experiences. Both Moloco and Skai highlight personalization as a critical outcome of their collaboration. By combining predictive analytics with real-time ad optimization and generative AI assistance, the companies say that the ads customers encounter will be more relevant and engaging, improving satisfaction and driving sales.
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A Broader Context in Retail Media Growth
The agreement arrives at a time when retail media is rapidly establishing itself as one of the fastest-growing segments of digital advertising. Marketers are increasingly turning to retail platforms as high-quality and brand-safe alternatives to traditional channels, lured by the promise of more precise targeting and attribution tied to actual purchase behaviors.
For global advertisers, however, fragmentation across retail platforms has historically been a challenge. Partnerships like the one announced by Moloco and Skai highlight a movement toward aggregating inventory and simplifying buying flows, giving marketers an easier way to execute campaigns across multiple marketplaces with consistent performance management.
By positioning themselves as central players in this transition, Moloco and Skai are staking out roles as enablers of a more unified retail media ecosystem. Retailers enjoy better access to advertisers, advertisers enjoy streamlined campaign tools, and consumers get a shopping journey that feels tailored rather than generic.
With Moloco Commerce Media’s AI capabilities and Skai’s omnichannel expertise aligned, both companies claim the partnership represents a win for all participants in the retail advertising marketplace.
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