Mondelez Achieves Groundbreaking Results With Innovative CTV Campaign

Mondelez, a global leader in the snack industry, has achieved groundbreaking success with an innovative Connected TV (CTV) campaign, conceptualized and executed by Kargo in partnership with SmartCommerce’s advanced commerce tools and Attain’s powerful measurement capabilities. By leveraging cutting-edge commerce integration and precision measurement, the campaign delivered 10X higher conversions than industry benchmarks and drove a 12% increase in new buyers—a major win for performance-driven CTV advertising.

Facing the challenge of attracting new customers while streamlining the path to purchase, Mondelez sought a solution that could seamlessly integrate advertising with ecommerce functionality. Kargo’s strategic approach combined SmartCommerce’s Click2Cart® technology—enabling viewers to shop directly from the ad—with Attain’s robust sales lift measurement capabilities, providing real-time insights into campaign effectiveness.

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The results were extraordinary:

• 10X higher conversions compared to CTV industry benchmarks
• 12% lift in new buyers, expanding Mondelez’s customer base
• Seamless add-to-cart experience, turning awareness into action

“This campaign proves that CTV advertising is not just about brand awareness—it’s a direct driver of measurable sales,” said Billie Hirsh, Vice President, Marketing, at Kargo. “By combining Kargo’s high-impact creative, SmartCommerce’s seamless Click2Cart® technology, and Attain’s real-time measurement, we delivered an end-to-end solution that not only engaged viewers but also translated into significant purchase behavior.”

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Attain’s advanced measurement technology ensures true in-flight accountability for brands’ media investment. For Mondelez, Attain’s data provided unprecedented visibility into how each tactic contributed to sales, ensuring every advertising dollar was optimized for maximum ROI. By integrating creative storytelling with commerce-driven functionality, the campaign set a new industry benchmark for performance marketing in CTV.

This collaboration underscores the transformative potential of commerce-enabled CTV advertising. As brands look to merge engagement with direct response, Mondelez’s success demonstrates the power of data-driven, interactive campaigns in driving both customer acquisition and sales growth.

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Source – PR Newswire

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