
Martech Weekly Roundup: Trends and Innovations Roundup | 14-Nov-2025
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll

TVIQ, the global leader in connected TV (CTV) revenue operations, announced the promotion of Miles Pretlove to Senior Director of Ad Operations. With Miles in

DIRECTV Advertising launched DIRECTV Elect, a next-generation digital platform powered by AI and designed specifically for political advertisers looking to reach connected TV (CTV) audiences. DIRECTV

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll

Partnership provides mission-driven organizations access to premium Connected TV ad placements, powered by Samsung Ads scale and the AdGood nonprofit marketplace Samsung Ads, the advanced

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll

DoubleVerify has introduced a new set of streaming television innovations designed to enhance transparency and improve media quality across the fast-expanding world of Connected TV

Viant Technology Inc., a major force in connected TV advertising and programmatic media, has broadened its Direct Access program through a strengthened partnership with Magnite’s

Viant Technology Inc., recognized for its leadership in connected TV and artificial intelligence driven programmatic advertising, has secured a significant partnership with Molson Coors Beverage

Innovid has taken another step in advancing real time advertising performance by expanding its Harmony offering with a new capability known as Conversion signals. The

Aimy, a conversational AI cross-channel media buying platform brings premium video inventory to small and mid-sized businesses with AI-powered simplicity. Brand Networks has introduced major

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll

Criteo has strengthened its executive leadership with the appointment of seasoned advertising and technology executive Edouard Dinichert as its new Chief Customer Officer. The company

Guide Empowers Advertisers, Publishers, and Platforms to Make CTV Scalable, Accountable, Outcome-Driven; Two-Thirds of Advertisers Improved ROAS After Implementing CAPI The Interactive Advertising Bureau (IAB)

QuickFrame AI redefines video production by combining the latest in breakthrough generative AI to create ads ready to publish to TV, Meta, TikTok, YouTube, and

LG Ad Solutions, a global provider of Connected TV (CTV) advertising technology, announced Agentiv, an artificial intelligence (AI) platform developed to support the company’s suite

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
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