Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Teads, the omnichannel outcomes platform for the open internet, has unveiled the beta launch of CTV Performance, a new solution designed to measure real outcomes
StackAdapt has announced a new direct integration with Tubi, a popular free streaming platform that entertains more than 100 million monthly active users. This collaboration
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Taboola and Paramount Advertising have joined forces to launch “Performance Multiplier,” a new solution designed to help small and medium-sized businesses enhance and measure the
Axis has announced a new integration with HUMAN, a leading global company specializing in digital fraud prevention and bot mitigation, to enhance protection against fraudulent
LG Ad Solutions, a global leader in advanced advertising for Connected TV (CTV), announced a strategic partnership with Databricks, the Data and AI company, to
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
AdRoll announced strong early adoption of Experian‘s syndicated audiences, signaling growing demand from marketers for more accurate, scalable ways to reach customers across channels. Since
Global Agency Holding Company Taps into PubMatic’s Advanced CTV Platform To Scale Pause Ads on Premium Streaming Inventory PubMatic, an independent technology company delivering digital
For years, connected TV (CTV) success has been measured in impressions and completion rates. But impressions don’t equal impact. The real metric that matters now
The proprietary technology launches as a standalone product for brands and agencies seeking to optimize media spend during active campaigns Ars X Machina (AXM), a
TVIQ, a global leader in connected TV (CTV) revenue operations, has unveiled its new initiative, The Framework for Publisher Empowerment, aimed at reshaping the CTV
Viamedia has officially rebranded as Viamedia.ai, signaling a bold shift from its television roots toward an AI-driven, omni-channel advertising platform. The transformation leverages the recent
Marks a Major Step Toward Digitizing and Automating OOH with AI-Enabled Workflows In a significant industry development, OUTFRONT Media Inc., one of the largest and
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Partnership gives advertisers external validation and incremental lift measurement as CTV ad spend continues to surge MNTN, the technology platform that brings performance marketing to
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