Morning Brew Inc., the leading digital media company providing modern business leaders with the news they need to make better decisions, is rewriting the growth playbook for media brands and raising the bar for how they scale, engage, and monetize. Partnering with Iterable, the AI-powered communication platform, Morning Brew Inc. has transformed fragmented data into cohesive customer journeys—driving multi-brand growth, improving operational efficiency, and delivering measurable revenue results.
“As our audience and brand portfolio grew, so did the complexity behind the scenes,” said Erika Olsen, Senior Manager of Audience Operations at Morning Brew Inc. “It was becoming harder to connect the dots between how someone engaged with our content and how we should follow up. Iterable gave us the infrastructure to unify everything—transforming our siloed reactions to user behaviors into orchestrated real-time journeys across our entire ecosystem. We’re now smarter and faster with our messaging, more intentional with our brand expansion, and more aligned with what our readers actually care about. Most importantly, it’s helped us scale without adding operational drag.”
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Morning Brew Inc. Drives Conversions without Inbox Overload with Iterable’s AI-Powered Platform
Morning Brew Inc. leveraged Iterable’s Predictive Goals to refine its event marketing approach and drive stronger, more efficient results. Ahead of a recent Sports Marketing event, the team set out to identify high-intent subscribers and deliver outreach that felt timely, relevant, and personalized.
By analyzing behavior-based signals like content engagement and past attendance, alongside demographic insights such as user location, Morning Brew was able to accurately score and segment its audience. These insights powered a personalized campaign journey: subscribers received location-based messaging that promoted either livestream or in-person attendance, optimized with AI-powered Send Time Optimization and followed by targeted on-site messaging and a timely incentive to encourage registration.
The impact was significant: while reaching fewer than 10% of the total audience, the campaign generated 20% of all event signups, underscoring the power of predictive intelligence in driving results at scale.
“Iterable’s AI doesn’t just make campaigns smarter—it makes them exponentially more efficient,” said Erika Olsen, Senior Manager of Audience Operations at Morning Brew Inc. “We’re seeing stronger performance with fewer resources—because the system adapts to how our users behave.”
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Activating Intent Across the Morning Brew Inc. Portfolio
Morning Brew Inc. is tapping into subscriber intent to fuel its next phase of growth. With Iterable, the team can identify, act on, and monetize real-time interest signals across its expanding brand ecosystem—driving performance at every stage of the lifecycle.
By analyzing behavioral and demographic signals. such as newsletter engagement, content affinity, and professional profile, Morning Brew Inc. delivers highly personalized experiences that convert. These insights power dynamic newsletter recommendations (like promoting HR Brew to HR professionals), inform the launch of niche “sub-pubs” tailored to emerging audience interests, and enable intent-based advertising that allows sponsors to reach subscribers based on their real-time behaviors, such as whitepaper downloads or topic engagement.
This intent-first approach has already driven measurable impact: 15,000+ new subscriptions, over $100,000 in acquisition cost savings, and new revenue opportunities unlocked through targeted sponsorships and campaigns. With Iterable, Morning Brew Inc. continues to scale its business by meeting readers where their interests are—at exactly the right moment.
A Playbook for the Modern Media Brand
Morning Brew Inc.’s success with Iterable reflects a new model for media brands: one that blends editorial excellence with data-driven precision and operational efficiency. From subscriber journeys to advertiser engagement, Iterable helps the team deliver meaningful experiences at scale.
“It all comes down to one thing: knowing your audience and acting on that knowledge in real-time,” said Olsen. “Iterable gives us the power to do that—and to keep evolving with our readers.”
Morning Brew Inc. and Iterable are teaming up at Cannes to bring the consumer’s voice front and center. They’re inviting today’s marketers to share the burning questions they’d ask if they had direct access to a captive, engaged consumer audience.
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Source – Businesswire
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