Customise Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorised as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyse the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customised advertisements based on the pages you visited previously and to analyse the effectiveness of the ad campaigns.

No cookies to display.

StatCounter - Free Web Tracker and Counter

mrge Commerce Ad Report Reveals Optimism and Growth amid Headwinds

mrge Report Shows Resilient Growth in Commerce Advertising

Mrge, publisher and intelligent platform for commerce advertising, has announced that they are releasing their biannual ‘2025 Commerce Advertising Report’. It appears reluctance and declining confidence hit consumers in the first half of 2025 along with overwhelming uncertainty, Google updates, and a fading economy, as the mrge report showed optimism within commerce advertising in the latter half. Looking closely, it can be seen that surveyed publishers, advertisers, agencies, and network or tech providers are collectively appreciative, as over 80% of respondents showed an optimistic perspective. Trust paired with authentic partnerships are now more abundant in an AI-driven society and environment, something respondents touched upon as well.

“Even though the first half of the year has been difficult for the sector, there’s an increasing level of confidence as we approach Q3 and Q4. Black Friday, Cyber Monday, and Christmas are still the biggest opportunities for the industry and everyone is preparing to take full advantage of these dates,” shared mrge’s CEO, Dave Reed. “The research findings also highlighted how the industry is capable of overcoming challenges and adapts to changing circumstances. During this period of rapid technological advancement brought on by AI, there is a heightened interest in reinvention, especially in the areas of genuine coalitions, greater quality, and reliable content.”

Marketing Technology Insights: Local Dominator Launches Scan Analyzer and SEO Tools

Other important takeaways from the survey are as follows:

Reacting to Google Updates with Enhanced User Experience and Content Quality: Algos are changing. More than one third of the respondents indicated that their business stood to lose at least 10%. While this is a concerning figure, the response to the challenge is mostly positive and is making the business ecosystem, overall content, customer experience, and trustworthiness fare better in the end. During such difficult times, focusing on the future is crucial.

Authenticity Is Still Valued Despite AI Infiltration: Adoption of AI technology is on the rise. Respondents of a recent survey said that by the next one to one and a half years, they would have AI as an active contributor or at least a supporting tool in their operations. Given the rampant fears surrounding the editorial quality, creativity, and even employment at stake due to AI, it seems as though the current level of focus on this topic is not warranted.

Marketing Technology Insights: Wildix Launches Wilma AI for Smarter Business Communication

Trust is Everything: Authentication fatigue is on the rise, proving the need for authentic voices and credible marketer allies in the age of AI. Trust remains the most critical factor in commerce advertising. The majority, 73.8%, of respondents claim that readers’ trust is extremely or very important in commerce advertising.

Commerce Advertising Is Now a Major Sales Driver: More than 62% of respondents say that commerce advertising accounts for at least 20% of their total sales, showcasing its importance as a central revenue driver.

Partnerships Trump AI as Growth Engine: Investment in partnerships is seen as the leading growth opportunity for over 60% of respondents. In second place was expanding the partner base, demonstrating a strategic shift towards collaborative ecosystems, showing the role they play in commerce advertising.

Marketing Technology Insights: Adsposure and MetroLink Tulsa Kick off New Advertising Partnership

For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com

Share With
Contact Us
StatCounter - Free Web Tracker and Counter