NapkinAds and TicketWhiz have announced a new partnership aimed at promoting live entertainment events through out-of-home advertising in bars and restaurants across the United States. The collaboration uses branded cocktail napkins and drink coasters to connect consumers with upcoming concerts, sports events, and live shows through scannable QR codes.
NapkinAds, an out-of-home advertising platform known for distributing branded cocktail napkins in social venues, will produce and distribute millions of custom napkins and coasters featuring TicketWhiz promotions. The materials will include QR codes that direct consumers to TicketWhiz’s platform, where they can browse and compare ticket options for live events.
The campaign places promotional messaging directly into social environments such as bars, lounges, and restaurants, locations where consumers often plan future outings while spending time with friends.
“TicketWhiz is a great partner for our platform because people often plan their next outing while they’re already out,” said Eric Porat, Chief Operating Officer of NapkinAds. “By integrating TicketWhiz messaging onto napkins and coasters used in real-world social settings, we’re turning everyday moments at bars and restaurants into opportunities for consumers to discover live events happening near them.”
The promotional materials encourage customers to scan the QR codes printed on the napkins or coasters. Once scanned, the codes take users directly to TicketWhiz’s website, where they can explore upcoming events and compare ticket listings from multiple ticket marketplaces before making a purchase.
TicketWhiz’s platform aggregates ticket options for concerts, sporting events, comedy shows, and other live entertainment experiences, allowing users to evaluate pricing and availability across several vendors in one place.
“Our goal is to reach fans in the moments when they’re most excited about going out and doing something fun,” said a spokesperson for TicketWhiz. “Partnering with NapkinAds allows us to meet consumers exactly where those conversations are happening at bars, restaurants, and social gatherings.”
NapkinAds operates a large-scale out-of-home advertising network that distributes branded cocktail napkins and coasters to more than 200,000 restaurants and bars worldwide. The company works with brands across multiple industries, including entertainment, gaming, fintech, and mobile applications.
One of the platform’s distinguishing features is its integration of QR-based performance tracking, which allows advertisers to measure engagement and analyze campaign effectiveness. By tracking QR code scans, brands can gain insights into how many consumers interacted with the promotional materials and which locations generated the most engagement.
The partnership reflects a growing trend in marketing that combines traditional out-of-home advertising with digital engagement tools. By merging physical placements with smartphone-based interactions, brands can extend the reach of offline campaigns while collecting measurable performance data.
Through this initiative, NapkinAds and TicketWhiz aim to increase awareness of local entertainment events and encourage consumers to discover new experiences while they are already socializing in nightlife environments.
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