Nexverse.ai, the AI-native omnichannel ad exchange from VerSe Innovation one of India’s leading digital media companies has announced a strategic partnership with Markapp Media, a global media technology firm servicing advertising across more than 250 premium publishers worldwide. This collaboration allows Nexverse.ai to expose its premium, AI-optimized advertising supply to Markapp Media’s extensive global demand sources, unlocking unprecedented scale, contextual accuracy, and ethical standards in programmatic advertising.
Together, the two organizations are advancing the creation of a transparent, equitable, and human-centered advertising ecosystem. By combining Nexverse.ai’s behavioral intelligence-driven infrastructure with Markapp Media’s high-quality inventory and real-time auction capabilities, they aim to redefine programmatic advertising’s value proposition focusing on human attention, fair pricing, and relevance in ad placements.
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Sunil Mohapatra, CEO of Nexverse.ai and Group CRO of VerSe Innovation, emphasized, “At Nexverse.ai, we are designing the future of advertising not around algorithms, but around human attention. Our upcoming native and agentic AI frameworks decode behavioral shifts in real time ensuring every impression is not just optimized, but deeply contextualized. Markapp Media is a natural partner on this journey.” Markapp Media’s Managing Director, Sotiris Oikonomou, added, “With this partnership, we are setting the standard for what a modern ad exchange should be global in reach, intelligent in design, and deeply respectful of the human experience. This collaboration represents a shift away from extraction toward restoration bringing fairness, relevance, and clarity to all stakeholders in digital advertising.”
Markapp Media’s reach extends across North America, the UK, Europe, and the MENA region, granting unparalleled access to premium inventory spanning multiple verticals. Supported by major investors such as Google, Microsoft, QIA, and CPPIB, Nexverse.ai is not only rapidly expanding but also reshaping how value is generated in the advertising landscape.
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Nexverse.ai’s platform integrates over 60 advanced recommendation models and real-time optimization capabilities to deliver precise audience targeting and campaign management across all major ad formats including banner, video, native, and audio. The exchange connects DSPs, SSPs, and publishers into a streamlined ecosystem that emphasizes privacy, fraud prevention, and ethical programmatic advertising. Markapp Media complements this with its AI-driven programmatic solutions across Connected TV, mobile, and web platforms, providing transparent, high-performance media execution designed for the evolving, privacy-conscious digital advertising environment.
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