Nexxen, listed on NASDAQ under the ticker NEXN and recognized globally for its expertise in advertising technology especially in video and advanced television has made significant additions to its commercial leadership team. The move signals the company’s strategic focus on expanding enterprise sales and enhancing data-driven innovation within its offerings.
The company announced the appointment of Irina Katsnelson as Senior Vice President of Enterprise Sales. This newly established position is central to Nexxen’s ambition of increasing the adoption of its demand-side platform, or DSP, while also stimulating new business growth. Katsnelson brings over a decade’s worth of experience in leading successful sales teams, with her most recent tenure at Viant Technology. Her earlier roles at companies such as Juice Mobile, News Corp, and Evolve Media have built her reputation as a seasoned sales leader. Praising Nexxen’s platform for its standout effectiveness in a complex market, Katsnelson is excited to apply her experience from traditional companies and agile, dynamic firms. She aims to foster a forward-looking approach to client engagement and enterprise success at Nexxen.
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In a parallel development, Nexxen has recruited Oscar Rondon as Vice President of Data and Measurement Solutions. Rondon’s responsibilities include overseeing the commercial strategy, business growth, and comprehensive operations of Nexxen’s TV Intelligence initiative known as TVI. This product employs exclusive automatic content recognition (ACR) data that enables advertisers to efficiently plan, activate, and measure their campaigns across both traditional linear and digital television channels. Rondon’s nearly two decades of industry experience span notable firms such as MiQ, VideoAmp, Ampersand, and Adobe, where he has continuously demonstrated the power of leveraging data to optimize media strategies. He noted that Nexxen’s integration of media, data, and technology represents a particularly distinctive asset. Eager to collaborate with sales, product, and marketing teams, Rondon’s focus is to expand TVI, drive business growth, and facilitate smarter, more effective solutions for clients.
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Commenting on these strategic appointments, Nexxen’s Chief Customer Officer Kara Puccinelli highlighted that the new roles underscore the company’s commitment to strengthening its commercial approach and delivering outstanding services to partners across the advertising ecosystem. Puccinelli praised both Katsnelson and Rondon for their substantial expertise, strong reputations, and proven leadership skills, noting that their arrival is expected to amplify Nexxen’s market reach and deepen relationships with both buyers and sellers. The company expressed strong optimism about the future with these leaders joining its team.
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