In the campaign, Bell is recognized as the “Nicest Person in the World,” helping to create AI-powered experiences that are smart, secure and genuinely human across service, safety and financial integrity
NiCE unveiled its newest global campaign starring award-winning actress, producer, and entrepreneur Kristen Bell, celebrating what it means to be truly “nice” in a world driven by AI. Representing a bold new vision, NiCE empowers brands to deliver AI-powered experiences that are proactive, human-centered and intuitive – whether connecting with customers, protecting communities or combatting financial crime.
The campaign shines a spotlight on how NiCE is creating a “NiCE world,” where AI works on behalf of people, making experiences across industries more effortless for individuals, efficient for organizations, and empowering for professionals.
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As part of this brand-defining campaign, Bell is honored as the “Nicest Person in the World,” bringing to life NiCE’s AI-powered platforms through a lens of kindness, intelligence, and seamless design.
“Kristen brings a brilliant blend of warmth, relatability, and sincerity that aligns perfectly with our vision for AI that feels human,” said Scott Russell, CEO, NiCE. “In world, it’s about trust, safety, and intelligent engagement. Our platforms make that possible by delivering experiences that are proactive, predictive, and profoundly connected. And who better to help us deliver AI that’s smart and genuinely nice than Kristen Bell?”
Blending humor and heart, the campaign explores the idea of teaching AI to be more human with Kristen as the ultimate role model. A four-part video series highlights how NiCE solves problems before they happen and responds with empathy, context, and confidence.
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The campaign highlights the key pillars of powering a NiCE world:
- AI that predicts what people need before they ask, by design, not by chance
- Instant, intelligent resolution across every channel or workflow
- End-to-end journeys that are seamless, not siloed
“I was really drawn to NiCE’s concept of making AI more authentic,” said Kristen Bell. “People feel the most seen when messages are wrapped in kindness. That goes for human-to-human communication in addition to technology. That’s the kind of world I value and want to help foster.”
This campaign builds on NiCE’s reimagined brand, championing a future where AI isn’t just intelligent – it’s connected, intuitive and working behind the scenes to make life better. In a NiCE world, problems are anticipated, not just solved. Context travels with every interaction. And professionals are empowered with AI that works the way people do.
“With Kristen’s help, we’re showing that great AI isn’t cold or robotic,” added Russell. “We are creating a NiCE world where experiences are warm, smart, and effortlessly helpful, just like Kristen.”
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Source – Businesswire
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