Nomix Group has officially launched as a privately held holding company focused on guiding marketers into the future of commerce by addressing the modern challenges of performance marketing and the evolving landscape of AI shopping. Founded by digital media and AI veteran Colin Jeavons, Nomix Group brings together four specialized operating businesses Shopnomix, Appnomix, Fanomix, and Pronomix each purpose-built to leverage emerging trends in performance-based commerce technology and provide solutions tailored to distinct marketing needs.
Shopnomix, established in 2022, represents the foundational monetization engine driven by performance monetization technology that helps brands and publishers optimize audience engagement through cost-per-action (CPA) solutions. Since its inception, Shopnomix has generated over $4 billion in gross merchandise value, connecting more than 100 million consumers with 50,000 brands by developing quality digital media placements beyond traditional paid search and affiliate marketing.
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Appnomix focuses on enhancing the mobile shopping experience by helping users discover the best prices and discounts within apps, while simultaneously offering app publishers new revenue and retention opportunities that do not disrupt user engagement. Fanomix specializes in scalable, AI-generated video and user-generated content production, enabling brands and creators to efficiently produce authentic video assets that resonate with consumers. UGC.TODAY, a creator-centric platform, operates within this division. Pronomix serves as the programmatic advertising arm, utilizing AI-driven bidding strategies across CPM, CPC, and CPA models to maximize effective customer acquisition and audience reach.
The Nomix Group’s divisions operate on a unified underlying infrastructure, sharing a comprehensive corpus of performance data and brand offers. This integrated approach allows each division to offer specialized expertise while enabling brands to adopt holistic marketing strategies that enhance overall campaign efficiency and results. The group is strategically positioned to capitalize on the anticipated explosion of shopping across channels, particularly through activating shopping feeds in conversational AI.
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Founder Colin Jeavons highlights the complexity marketers now face with fragmented channels, attribution hurdles, and the rapid rise of AI-driven solutions and social shopping platforms like TikTok Shop, which significantly influence purchase decisions. Nomix Group aims to simplify this landscape by delivering a performance-based platform that meets the unique needs of each channel, streamlining resource allocation, and driving sustainable, profitable growth for brands, agencies, publishers, content creators, and mobile app developers alike.
Overall, Nomix Group embodies an innovative, integrated approach to modern commerce and performance marketing, empowering marketers to excel across diverse channels while navigating the ongoing transformation fueled by AI and mobile technology.
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