The new AdTech partnership will raise the bar for programmatic combining real-time data and AI-powered curation
Onetag’s Smart Curation platform will now integrate with Audigent’s programmatic activation solution to improve the campaign performance of rich media across the ad ecosystem. Audigent’s data activation, curation, and identity solution will leverage OneTag’s AI-powered curation platform to deliver real-time data, insights, and AI-powered programmatic media curation capabilities.
Onetag will facilitate real-time audience data for Audigent’s PMP suite of products including SmartPMP, ContextualPMP and CognitivePMP through the use of HadronID, Audigent’s market-leading cookieless audience identification solution, enabling publishers to make their data and inventory available for media buyers on their DSPs of choice.
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By integrating Onetag’s Smart Curation technology into its proprietary platform via Audigent’s Real Time Data API Service, Audigent’s clients will benefit from immediate access to Onetag’s global premium publisher supply, innovative traffic shaping technology, and semantic data to boost campaign performance.
At the time of this announcement, Filippo Gramigna, co-CEO at Onetag, commented: “This strategic partnership marks an exciting time for programmatic curation as Audigent and Onetag combine real-time insights with AI-powered curation capabilities – and share these with other curation partners – to set a new standard for media quality in programmatic activation. In an era where monetization increasingly relies on privacy-safe, first-party data, as well as advanced targeting technology driven by smart technology, this integrated approach is a win-win for everyone in the industry, from advertisers to publishers, and ultimately, consumers.”
Drew Stein, Founder and CEO, Audigent added, “We are thrilled to continue our global momentum with top partners such as Onetag. The adoption of a real time data API unlocks best in class programmatic capabilities for publishers, brands and agencies.”
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