This new offering leverages Latin America’s deep audiovisual culture and passion for sports and entertainment, driving large-scale results across all devices and environments.
OpenX Technologies, Inc., a global leader in supply-side platform solutions, announced the launch of a powerful new video-focused offering designed for the rapidly growing Latin American digital advertising market. The curated suite enables advertisers to trigger high-performing video campaigns across connected TV, over-the-top (OTT), and online video (OLV) with precision, transparency, and scale.
Latin America’s deeply rooted audiovisual culture has laid the groundwork for accelerated growth in the category. CTV, in particular, is dominating audiences in markets like Mexico, where ad-supported streaming services are driving high adoption rates and reshaping the media landscape. Sports remain a key driver of engagement: in Mexico, 1 in 10 fans over the age of 18 watch live sports daily, and nearly half tune in weekly, while Brazil shows even stronger engagement with almost 1 in 5 watching daily.
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With this specialized offering, OpenX helps advertisers capitalize on Latin America’s rapidly maturing video landscape through easy-to-activate deal IDs available on all major demand-side platforms (DSPs). Designed for both scale and performance, the packages are built to support a variety of campaign objectives, including brand awareness, customer acquisition, and video completion rates.
OpenX has partnered with a growing list of premium publishers in Latin America, including CanelaTV, Sling, Tastemade, Tubi, Univision, Vix, and Xumo. By working directly with top-tier regional media owners, OpenX enables advertisers to achieve results with transparency and performance that make a real difference.
As a result, advertisers can now unlock the full potential of the LATAM video ecosystem using OpenX’s advanced curation capabilities. With major international football events on the horizon, the stage is set to drive results at scale. These curation capabilities will unlock sports audiences across the region, and our premium pre- and post-match content inventory will connect advertisers with sports fans at precisely the right moment.
“OpenX’s curated video solutions align perfectly with Yahoo’s commitment to delivering premium, brand-safe content to audiences on every screen,” said Nicole Malitz, Director of Programmatic Partnerships at Xumo. “This partnership makes it easier than ever for advertisers to connect with the excitement of live sports and culturally significant stories across Latin America.”
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Dynamic video solutions include:
• Broadcast-quality CTV inventory: Access brand-safe apps and channels wherever your audience is watching.
• Stream Anywhere (OTT): Reach audiences on any device, such as web, mobile, and CTV, with seamless cross-platform targeting.
• Premium Video: Scale your video efforts with curated access to high-quality OLV inventory, including mobile devices.
“Latin America’s video-centric culture deserves the same level of innovation, transparency, and performance that other markets receive,” said Michelle Feerman, Senior Sales Director, LATAM at OpenX. “We’re bringing together the best of premium video offerings and performance-driven deal curation to help brands reach captive audiences across all screens, without compromising scale or results.”
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Source – Businesswire
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