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New offering strengthens Cadent’s robust full platform supply path optimization strategy,providing advertisers more control and flexibility Cadent, the predictive advertising company, announced the availability of advanced supply category targeting within the Cadent Ad Manager, underscoring its commitment to open, transparent…
Strategic partnership introduces household-based, cookie-free targeting to MGID’s native advertising supply MGID, the global advertising platform, has announced a new partnership with Digiseg, a privacy-focused data provider, to integrate household-based targeting into MGID’s platform. The collaboration enables advertisers in the…
June 4 in New York City – A Frontline Look at the New Rules of Digital Advertising As digital advertising enters a new era shaped by AI, privacy enforcement, and the unraveling of traditional identity systems, IAB Tech Lab Summit 2025 will take the industry…
Performance brands boost budgets as CPMs stabilize and audience reach expands Keynes Digital, the leading performance advertising partner for CTV, announced that advertisers are embracing live sports programming on CTV like never before, with 20% of Keynes’ advertisers activating live…
MobileFuse, one of the largest in-app, CTV and digital out-of-home advertising platforms, announced it achieved Climate Impact Partner’s CarbonNeutral company certification in line with The CarbonNeutral Protocol, the clear, credible, and transparent framework for carbon neutrality. MobileFuse also has three years…
Exclusive early access to email and data capabilities now available through one unified platform StackAdapt, the leading technology company in advertising and marketing, announced the launch of its new email marketing and Data Hub solutions. This expansion helps marketers bridge…
Ad Operations Orchestration Startup Secures Backing Led by Both New and Existing Investors, Tribeca Venture Partners and Ardent Venture Partners, in Oversubscribed Round PilotDesk, a no-code AI workflow automation platform for advertising operations and account management, announced it has raised…
Now Available for Advertisers to Plan, Execute, and Optimize Omnichannel Campaigns in Teads Ad Manager The new Teads, the omnichannel outcomes platform for the open internet, announced a significant milestone for CTV HomeScreen (formerly CTV Native), an immersive way for…
Magnite, the largest independent sell-side advertising company, unveiled the next generation of its SpringServe video platform, a CTV/OTT solution combining its award-winning SpringServe ad server with the advanced programmatic capabilities of the Magnite Streaming SSP. Initial clients to include Disney…
Industry leaders to join Possible 2025 panel on sustainable, high-performance programmatic pathways Infolinks, the premium advertising marketplace known for curating high-performing and sustainable media inventory, announced a partnership with StackAdapt, a leading multi-channel programmatic advertising platform. This collaboration enables StackAdapt…
MobileX, the most customizable wireless service designed to save consumers money, launched a new marketing campaign that flips the script on mobile service with a simple promise: stop guessing, stop overpaying and start getting what’s actually needed. The campaign, “Mobile.…
PubMatic, an independent technology company delivering digital advertising supply chain of the future and Spectrum Reach, the advertising sales business of Charter Communications, announced a new partnership that will bring increased demand and efficient buying to Spectrum Reach’s advertising inventory while…
Advertisers and agencies gain full visibility into how CTV viewers are converting JamLoop, the technology provider making CTV more accessible to advertisers and agencies, announced the launch of Attribution for clients using their demand-side platform to buy CTV. JamLoop developed…
Audience Store, a premier international customer insight and programmatic media activation partner, has announced a partnership with AudienceProject, a leading provider of audience measurement solutions, to bolster incremental reach for advertisers. The collaboration will focus on enhancing Targetcast, Audience Store’s…
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