Brands in the US and UK Plan to increase YouTube investment as a Core TV/CTV channel, with Shorts adoption also accelerating Pixability, the leader in
As publishers navigate mounting pressure from zero-click search, AI-driven discovery, and shifting monetization dynamics, supply-side platforms are being pushed to invest more deeply in infrastructure
Integrated with the IRIS_ID Seedtag helps advertisers reach audiences with greater scale and clearer program-level targeting across streaming inventory Seedtag, the global Neuro-Contextual advertising company,
Underpinned by AWS agentic AI technology, Comscore’s Content Measurement now offers new program-level reporting for advertisers and agencies to maximize ad spend Comscore, a global
The APIs can be used independently or combined to power cross-channel reach, measurable outcomes, and increased efficiency, including a 70% improvement in CPC. OpenX Technologies,
MediaRadar’s Data Cloud unlocks direct access to AI-ready Marketing Intelligence, connecting into the data warehouses, modern marketing stacks and AI platforms teams use to train
As connected television continues to reshape digital advertising, publishers are under pressure to turn vast amounts of data into revenue faster and with greater precision.
Teads, the omnichannel outcomes platform for the open internet, announced Dani Cushion will join the company as Chief Marketing Officer, effective January 6, 2026. Cushion
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
First fully agentic campaign launches for Clubtails from Geloso Beverage Group, powered by PubMatic and executed within agency’s preferred generative AI platform PubMatic and independent
New capabilities strengthen cross-platform campaign reporting suite; CCR rebranded as Cross-Platform Campaign Results Comscore, a global leader in measuring and analyzing consumer behavior, announced the
By combining the collective buying power of agencies with FreeWheel’s performance-focused programmatic buying, Untapped Growth is leveling the advertising playing field with a direct path
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
First-of-its-kind integration embeds in-theater brand exposure data into TransUnion’s TruAudience cross platform attribution, unlocking full-funnel visibility for advertisers National CineMedia, the largest cinema advertising platform
ADcology, the behavioral-science advertising agency founded by Dr. Greg Cynaumon, Ph.D., announced the expansion of its proprietary AI-driven personality-mapping and attribution technology. This platform has delivered
Airtory, a leading creative management platform known for its high-performing rich media advertising capabilities, has announced a strategic partnership with CultureSync Media to elevate immersive
AppsFlyer advances its evolution into the Modern Marketing Cloud, the foundation for unified, measurable, autonomous marketing in the AI era AppsFlyer announced the launch of
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