
Martech Weekly Roundup: Trends and Innovations Roundup | 27-Feb-2026
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll

As connected television continues to reshape political campaign strategies, advertisers are increasingly seeking ways to reduce inefficiencies and improve media performance. The launch of ActiveVoter

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll

As political advertising strategies evolve alongside changing voter behavior and privacy standards, platforms are introducing new approaches to audience targeting and premium media access ahead

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll

Brands in the US and UK Plan to increase YouTube investment as a Core TV/CTV channel, with Shorts adoption also accelerating Pixability, the leader in

As publishers navigate mounting pressure from zero-click search, AI-driven discovery, and shifting monetization dynamics, supply-side platforms are being pushed to invest more deeply in infrastructure

Integrated with the IRIS_ID Seedtag helps advertisers reach audiences with greater scale and clearer program-level targeting across streaming inventory Seedtag, the global Neuro-Contextual advertising company,

Underpinned by AWS agentic AI technology, Comscore’s Content Measurement now offers new program-level reporting for advertisers and agencies to maximize ad spend Comscore, a global

The APIs can be used independently or combined to power cross-channel reach, measurable outcomes, and increased efficiency, including a 70% improvement in CPC. OpenX Technologies,

MediaRadar’s Data Cloud unlocks direct access to AI-ready Marketing Intelligence, connecting into the data warehouses, modern marketing stacks and AI platforms teams use to train

As connected television continues to reshape digital advertising, publishers are under pressure to turn vast amounts of data into revenue faster and with greater precision.

Teads, the omnichannel outcomes platform for the open internet, announced Dani Cushion will join the company as Chief Marketing Officer, effective January 6, 2026. Cushion

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
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